How to keep your website dynamic and up to date

Keeping the content updated, correct and of interest to the visitor the moment he enters the website is very important for your company's image and online impact.

Madalena Moreira Rato
Sep 14 2020 • 2 min reading
How to keep your website dynamic and up to date

It is a statement for all who visit the site, it shows that your company are alive, cared for, that it is working and that continues active in what is your expertise.

To help you in this commitment to keep the site alive, we suggest that you pay attention to the following points:

  • Define a periodicity, a cadence, to write an article, a publication, a new project in the portfolio, ... it is important for several reasons, perhaps the first is the fact that it helps to accomplish the task to set a specific day, internally, for exe .: “every Wednesday we launch a news”, commits the team and does not leave the topic “nobody’s son”. In addition, the most attentive visitor realizes that there is a day that he / she can expect news, feels accompanied and tends to remain a loyal visitor.
  • Prepare the content in advance. When a fixed periodicity of content publication on the website is stipulated, a scale of who is responsible for having the article ready for publication also tends to be considered internally. And so, it will be simpler to guarantee time and availability to prepare the texts in more detail, the photos, ... the content! Also ensuring that it becomes more effective in communication and the impact that you want to create with those who visit your website.
  • Ensure that the content is relevant. It is very important to communicate with your customers and potential customers through your website, talk about the services you provide, the expertise of the entire team, the products you have to offer ... this communication has to be simple and effective, short texts, which hold attention. Always paying attention to the use of keywords of interest to your target audience, for searching engine optimization, for SEO purposes.
  • Share content on social networks. After the content has been written, the image has been chosen ... and published on the website, there comes the simplest way to make this content visible to the greatest number of people: sharing on social networks! It is a tool at your disposal, which will help you to expose the impact of information.

In addition to updating the most dynamic content, such as news, projects, ... it is very important to ensure that there is no wrong information on the website, such as the address, the phone, ... as it strengthens the image of security and reliability of your company to whom visit your website.

Let's do it? :)

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