Check our blog with useful tips for the digital world: SEO, social networks, content, design … web>

Filtrado por SEO

Should my business have a blog?

If we put the question upside down, we have the answer: why not? why not have a blog to share the best we know how to do? ... and thus, be able to contribute to raise the knowledge of our customers, partners and everyone who read us?

Maria Cunha
Jul 6 • 2 min reading

What does your digital footprint say about your company?

The digital footprint of a company is everything that is online about it, from the official website, to its social networks, all the information published by the brand itself and by other that refer to it: directories, press, employees, competitors, customer reviews ... hashtags … people´s comments.

Maria Cabral de Sousa
Jun 15 • 2 min reading

How we can be closer using digital platforms

How can we establish closer relationships with our customers and with our followers, using digital platforms and the tools we have at our disposal?

Madalena Moreira Rato
Jun 8 • 3 min reading

Reinforce digital in rebuilding "post" Covid-19

And now how will it be? Covid-19 has changed minds, that's for sure. But what will this “new world” be like after confinement?

We gradually begin to return to a new “normality” for everyone. And we witnessed, in a very short time, to adjustments and re-adaptations to new realities that took us out of our comfort zone, but that at the same time opened so many other doors for us.

Maria Cunha
Jun 1 • 2 min reading

What do your website's statistics say?

Why write a text, record a video, prepare a presentation, if you don't analyze whether the target audience for that content finds you and, even more, after finding you, what do they do? read the article? buy the product? send an email? ...

Madalena Moreira Rato
Apr 20 • 3 min reading

Covid-19 invites you to urgently rethink the Digital Ecosystem of your business and the entire Consumer Journey

We already lived in an era that everything that happened, passed through the internet. But we went to stores and physical offices. Nowadays, and for an indeterminate time, we can only be online. And we believe that, in the future, our mindset will be mostly online, regardless of each generation.

Maria Cunha
Apr 6 • 4 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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