Digital meetings are multiplying, digital platforms are already chosen and the adherence to this new way of “working together” proved to be impressive. But what impresses me the most is that Portuguese changed their behavior and, in a country where arriving late is the norm, they became the masters of punctuality.

Being a speaker on virtual stages and webinars without being able to “feel” the audience is not easy! We are all learning and adapting. Speakers and the public are finding their role in this new digital model of online meetings, presentations and events.

During my life as a creative person I never tried to work away from my team, I found that creativity is something that is not easy with isolation. Creatives struggle with current events and almost make us "sofa dreamers".

My path at Softway started around six months ago. It is fair to say I was a little green coming out of college. Although I had some experience freelancing, I still needed to meet the corporate reality of a company. One of the things that impressed me the most was the attention to detail in the projects we developed as a web design and web development company. It was perhaps the biggest adaptation I had to go through so far.

We use and abuse digital, companies feel more than ever that it is time to communicate online with articles on their websites and social networks, with informative newsletters, activating chats and WhatsApp on websites to facilitate communication, creating webinars to share knowledge and more.

Why write a text, record a video, prepare a presentation, if you don't analyze whether the target audience for that content finds you and, even more, after finding you, what do they do? read the article? buy the product? send an email? ...

A month has passed since Portugal has gone home and teams became remote at all costs. The web is growing exponentially, and remote leadership was imposed on  a great team that makes new daily commits on websites that demand innovation and communication by the minute.

We already lived in an era that everything that happened, passed through the internet. But we went to stores and physical offices. Nowadays, and for an indeterminate time, we can only be online. And we believe that, in the future, our mindset will be mostly online, regardless of each generation.

The past couple of weeks have forced a change that was already being imposed in this world that in a few years made digital important and, in a few days, made it mandatory. We are discovering that it is possible for the world to take on an increasingly digital form and for people to be closer and more human.

Last week was tough and challenging, but full of energy. It was a pride to see our team united remotely in the most challenging multitasking of our lives that gathered work, family, study, following the news, managing anxieties, responding quickly, keeping up and resolving.

In 2020, we continue to look for the best possible user experience on our websites, this experience can be perfected by avoiding some issues detailed below. 

We, at Softway, decided to overcome this together, being apart. We all continue well! Thankfully! We are not more than 20 and we do not fit the official numbers that impose distance. But as of today, we will work remotely, each one from each home.

Nowadays there are “n” ways to reach the people you want to impact, whatever the content and purpose is. This is only possible with the use of technology, whether through a website, a social network, sharing, voice messages, ... in the way the creativity of each one inspires.

Did you know that more than 80% of users who search on google just stick to the first page of search results? For those users, if you do not appear, you do not exist! It is not enough to be online, it is necessary to appear and for that it´s essential to have a good position on Google.

A website's landing page should work as a storefront, capable of atracting clients to explore your company.

The responsibility and the importance of impacting those who find and browse the website of your company is huge!

In the days we live in it is no longer enough to be, it is necessary to “seem to be” ... showing the world what you are!

And it´s urgent that you do so.

This year the websites will follow the progress of technology and focus more and more on user experience. Websites will continue to emerge from the perfect symbiosis between aesthetics and usability, but always with the same concern - mobile first.

A website with static information is not very relevant for those who visit it, nor very relevant for google. There are no miracles, if you don’t invest some time in keeping your site with updated content, why would google give it relevance and show it on the first page?

Putting the customer first doesn´t mean that customers are always right. It means listening to what he says but being able to understand what he needs.

A web designer is not an artist! A designer is a problem solver.

When building our digital footprint, we must prioritize the website development, adding then a strategic communication plan on social networks. The opposite isn’t valid, and I explain why.

Videos are increasingly relevant content in today's digital context.

Do websites still matter, or will Apps control the mobile world?

If you produce news, papers and newsletters to spread on social networks, be sure to follow a basic rule: link them to your website.

These days many companies choose to make a one page website ... because it is simpler and usually cheaper! But not all are advantages: one page verses multi page website ... the battle!

Content is considered one of the most powerful online marketing tools. 
Google values ​​the quality and objectivity of content.