The Interview Diaries is back to help you get to know our team a little better! Today, it’s Ricardo’s turn: developer, designer, and explorer by nature.

January is traditionally the month of new goals, plans and resolutions. But for many businesses, waiting until the start of the year to begin thinking about what needs to change and improve can mean starting too late.Increasingly, September is taking on that role of a fresh start.

This week’s blog idea began in an unlikely place: an interior design store, for our more curious readers—it’s the kind that begins and ends with an “a.”

At Softway we believe the best ideas don't always come from meetings or from sitting in front of a screen. They also turn up over dinner with friends, in unhurried conversations, on a walk by the sea, in a book we finally had time to read, or simply during a pause in the sun with the sea as background noise.

For almost two decades, the goal was to reach the top of Google. The rules have changed, and most brands are still playing the old game.

There's the version of your website that people see. And there's a second, invisible, one that decides whether your brand exists for Artificial Intelligence.

When a website is slow, the first instinct is to look at what's right in front of us: heavy images, too much JavaScript, fonts that take a while to appear... but there's a part of the story that almost always gets left out — the part that happens on the server, even before the browser draws anything at all.

When we use a banking app, shop online or book a trip, we rarely think about what happens behind the scenes. We simply expect everything to work quickly, securely and without interruption. This is where the backend comes in. The part of an application responsible for processing data, enabling communication between systems and ensuring the entire experience runs smoothly.