Our blog is going on vacation! We will come back in mid-September

With a sunny Portugal and amazing beaches, our blog is also entitled to vacations! We want to encourage our customers, partners and all friends that read us to “unplug from digital literacy” and truly relax! It is also important to “protect” our front line team that is working during one and others holidays, so that they can be focused on responding to customers and not overloaded of producing articles.

Maria Cabral de Sousa
Aug 10 2022 • 1 min reading

Content is King. The concept is old, but getting more and more current!

In the middle of 2022 content is everywhere: Websites, blogs, video streaming APPs, music streaming APPs, posts on multiple networks, podcasts, .... content continues to evolve and is considered the most powerful online marketing tool. We all have our favorite content creators and there is so much on offer that it becomes difficult to choose.

Madalena Moreira Rato
Jul 26 2022 • 3 min reading

The creation process

When we look at a finished project it almost never anything like what we imagined at the beginning, but that's good!

Pedro Completo
Jul 19 2022 • 1 min reading

What I like is summer...and preparing for the "rentré"!

Who doesn't? Taking advantage of September to "re-start" again is always a good bet.

Maria Cunha
Jul 12 2022 • 2 min reading

A Brand’s Color and its Meaning(s)

There is no doubt that the choice of color is a key factor in the process of building a brand. The color should represent the company’s values, motivations and dreams. In other words, it should reflect the essence of the brand so it may be instinctively captured by the public.

Marta Guimarães Ferreira
Jul 6 2022 • 2 min reading

URLs an important point in your digital strategy

URLs are an important element in creating web pages and defining the purpose and place of your pages. However, many people do not know the different parts that make up a URL, nor the best practices for creating them.

João Amador
Jun 29 2022 • 2 min reading

Goodbye Internet Explorer! The "death" of IE and the importance of having your browser updated

Last week the browser Internet Explorer "officially died". IE was launched in 1995 by Microsoft, but it became outdated, making life difficult for web developers and users. It was not able to evolve at the speed of the competition and Microsoft communicated on June 15, 2022: "Internet Explorer (IE) has been officially retired, it is not supported as of today".

Maria Cabral de Sousa
Jun 20 2022 • 2 min reading

How to keep your website visitors loyal

We are all aware that it is so important to keep your site's regular visitors loyal, as it is to attract new ones. Retaining users is essential to boost your business growth through web organic presence and promote engagement with your brand, your content, and the value you add to the market.

Rita Russo
Jun 8 2022 • 2 min reading

The importance of good Calls-to-Action on your site

When a visitor enters your site, what do you want them to see first? How do you want to convert a visitor's entry to your site?

Madalena Moreira Rato
May 31 2022 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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