It wasn’t exactly your typical summer postcard setting. The sky was heavy, a light drizzle threatened to ruin our plans, and the Tagus didn’t exactly look like it was on holiday. But some things not even bad weather can stop — and one of them is the Softway team’s determination to have fun together.

In the world of computing, few names are as influential, yet less well known, as Linus Torvalds.

The web has come a long way since its inception. In the beginning, websites were basic, static and almost lifeless - just pages with text and images, with no room for interaction.

Skeuomorphism. The word sounds like something you'd hear in a dermatology textbook, or maybe a dark spell from a Defence Against the Dark Arts class at Hogwarts. But it’s actually a technical term tied to a deeply human instinct: the desire, or impulse to make the digital feel physical, real, almost touchable.

To create is to bring into being something that didn't exist before. The creative act is inherent to the human being. At every moment, we are immersed in undifferentiated matter, from which our senses collect fragments of information (Rubin, 2023).

Design choices on a website can influence not only its aesthetics, but also its performance and effectiveness in converting visitors into customers. The dichotomy between consultation or sales websites, which prioritize a clear conversion funnel, and websites that focus on visual impact raises important questions about the relationship between design and performance.

In this week's Interview Diaries I introduce you to our Finance expert. With a degree in Accounting and a career in Finance, our tapioca specialist dreamed as a teenager of working at McDonald's, but as fate would have it, she came to Softway.

When it comes to search engine optimisation (SEO), one question often sparks debate: what matters more – Technical SEO or Content SEO?