Strategies for keeping your website articles up to date

A website with a good section of news, publications or blog articles is, without a doubt, one of the starting points for putting your Content Marketing strategy into practice.

Madalena Moreira Rato
Oct 12 2021 • 3 min reading

4 reasons to create a website and don´t rely only on social media

Following what we experienced last October 4th, in every newspaper around the world we find headlines like: “The blackout of the social networks Facebook, Instagram and WhatsApp cost Mark Zuckenberg six billion dollars” … but the question is: and how much did it cost your company?

Maria Cabral de Sousa
Oct 6 2021 • 4 min reading

We are back at the Office

In March 2020 I wrote to you here about “We like to be together, but we chose not to be!” and I posted on this blog that our team would be 100% available but remotely, each one from their home.

Maria Cabral de Sousa
Sep 29 2021 • 2 min reading

Digital doesn't take vacations!

But the teams on the front lines do.

Maria Cunha
Aug 17 2021 • 2 min reading

The importance of having good content

Content creation is the process of producing engaging and unique content pieces for the right viewers, at the right moment.

João Amador
Aug 10 2021 • 2 min reading

Are you ready for the new normal?

We all know by now that the pandemic of the century has shaken up and caused the acceleration of digital transformation of companies and their relationship with customers, and this transformation is increasingly evident and urgent in all sectors.

Maria Cunha
Aug 3 2021 • 2 min reading

How to keep your website visitors engaged

Engaging users is a way to bring them closer to your business, to create bonds and connection between your company and your potential clients.

Madalena Moreira Rato
Jul 27 2021 • 2 min reading

The impact of UX on your site's credibility

75% of website credibility is related to UX.

Maria Cunha
Jul 20 2021 • 3 min reading

7 things that can improve your website's SEO Ranking

Appearing on the first page of google search is one of the most important things for a business. The first 5 search results are considered the most relevant, with organic clicks on results further down and on the following pages becoming less and less expressive. What can you do to improve your website's SEO ranking and aim for the podium?

Pedro Completo
Jul 13 2021 • 3 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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