Now more than ever the web is the only gateway to your business

Last week was tough and challenging, but full of energy. It was a pride to see our team united remotely in the most challenging multitasking of our lives that gathered work, family, study, following the news, managing anxieties, responding quickly, keeping up and resolving.

Madalena Moreira Rato
Mar 23 • 2 min reading

6 mistakes to avoid in webdesign

In 2020, we continue to look for the best possible user experience on our websites, this experience can be perfected by avoiding some issues detailed below. 

Inês Victorino
Mar 16 • 2 min reading

We like to be together, but we choose not to be!

We, at Softway, decided to overcome this together, being apart. We all continue well! Thankfully! We are not more than 20 and we do not fit the official numbers that impose distance. But as of today, we will work remotely, each one from each home.

Maria Cabral de Sousa
Mar 13 • 2 min reading

Technology at people’s service or people at technology´s service?

Nowadays there are “n” ways to reach the people you want to impact, whatever the content and purpose is. This is only possible with the use of technology, whether through a website, a social network, sharing, voice messages, ... in the way the creativity of each one inspires.

Maria Cunha
Mar 9 • 2 min reading

The million-dollar question: How to appear on Google’s first page?

Did you know that more than 80% of users who search on google just stick to the first page of search results? For those users, if you do not appear, you do not exist! It is not enough to be online, it is necessary to appear and for that it´s essential to have a good position on Google.

Maria Cabral de Sousa
Mar 2 • 4 min reading

The Digital First Impression

A website's landing page should work as a storefront, capable of atracting clients to explore your company.

 

Tomás Jacob
Feb 24 • 2 min reading

Online or offline, always: from people, to people!

The responsibility and the importance of impacting those who find and browse the website of your company is huge!

Madalena Moreira Rato
Feb 17 • 2 min reading

Be or seem to be, that is the question?

In the days we live in it is no longer enough to be, it is necessary to “seem to be” ... showing the world what you are!

Maria Cabral de Sousa
Feb 10 • 2 min reading

Do I need a website for my business? The answer is YES!

And it´s urgent that you do so.

Maria Cunha
Feb 3 • 2 min reading

Webdesign Trends for 2020

This year the websites will follow the progress of technology and focus more and more on user experience. Websites will continue to emerge from the perfect symbiosis between aesthetics and usability, but always with the same concern - mobile first.

Inês Victorino
Jan 27 • 2 min reading

Websites, the biggest risk isn´t spoiling it ... the biggest risk is to never update it!

A website with static information is not very relevant for those who visit it, nor very relevant for google. There are no miracles, if you don’t invest some time in keeping your site with updated content, why would google give it relevance and show it on the first page?

Maria Cabral de Sousa
Jan 20 • 3 min reading

The client is not always right, but the client always comes first

Putting the customer first doesn´t mean that customers are always right. It means listening to what he says but being able to understand what he needs.

Maria Cabral de Sousa
Jan 11 • 2 min reading

A website isn´t an art piece

A web designer is not an artist! A designer is a problem solver.

Maria Cabral de Sousa
Dec 16 • 2 min reading

Websites or social networks? What’s more important?

When building our digital footprint, we must prioritize the website development, adding then a strategic communication plan on social networks. The opposite isn’t valid, and I explain why.

Maria Cunha
Nov 27 • 3 min reading

Video content on websites: yes or no?

Videos are increasingly relevant content in today's digital context.

Maria Cunha
Nov 20 • 2 min reading

2020 is coming. Are websites still relevant?

Do websites still matter, or will Apps control the mobile world?

Maria Cabral de Sousa
Nov 11 • 1 min reading

The importance of sharing news on social networks through your site

If you produce news, papers and newsletters to spread on social networks, be sure to follow a basic rule: link them to your website.

Maria Cabral de Sousa
Nov 4 • 2 min reading

One page site or multi page site?

These days many companies choose to make a one page website ... because it is simpler and usually cheaper! But not all are advantages: one page verses multi page website ... the battle!

Maria Cabral de Sousa
Oct 28 • 1 min reading

Why is content so relevant in this google world?

Content is considered one of the most powerful online marketing tools. 
Google values ​​the quality and objectivity of content.

Maria Cabral de Sousa
Oct 15 • 2 min reading
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