Last week was tough and challenging, but full of energy. It was a pride to see our team united remotely in the most challenging multitasking of our lives that gathered work, family, study, following the news, managing anxieties, responding quickly, keeping up and resolving.
In 2020, we continue to look for the best possible user experience on our websites, this experience can be perfected by avoiding some issues detailed below.
We, at Softway, decided to overcome this together, being apart. We all continue well! Thankfully! We are not more than 20 and we do not fit the official numbers that impose distance. But as of today, we will work remotely, each one from each home.
Nowadays there are “n” ways to reach the people you want to impact, whatever the content and purpose is. This is only possible with the use of technology, whether through a website, a social network, sharing, voice messages, ... in the way the creativity of each one inspires.
Did you know that more than 80% of users who search on google just stick to the first page of search results? For those users, if you do not appear, you do not exist! It is not enough to be online, it is necessary to appear and for that it´s essential to have a good position on Google.
A website's landing page should work as a storefront, capable of atracting clients to explore your company.
The responsibility and the importance of impacting those who find and browse the website of your company is huge!
In the days we live in it is no longer enough to be, it is necessary to “seem to be” ... showing the world what you are!
And it´s urgent that you do so.
This year the websites will follow the progress of technology and focus more and more on user experience. Websites will continue to emerge from the perfect symbiosis between aesthetics and usability, but always with the same concern - mobile first.
A website with static information is not very relevant for those who visit it, nor very relevant for google. There are no miracles, if you don’t invest some time in keeping your site with updated content, why would google give it relevance and show it on the first page?
Putting the customer first doesn´t mean that customers are always right. It means listening to what he says but being able to understand what he needs.
A web designer is not an artist! A designer is a problem solver.
When building our digital footprint, we must prioritize the website development, adding then a strategic communication plan on social networks. The opposite isn’t valid, and I explain why.
Videos are increasingly relevant content in today's digital context.
Do websites still matter, or will Apps control the mobile world?
If you produce news, papers and newsletters to spread on social networks, be sure to follow a basic rule: link them to your website.
These days many companies choose to make a one page website ... because it is simpler and usually cheaper! But not all are advantages: one page verses multi page website ... the battle!
Content is considered one of the most powerful online marketing tools.
Google values the quality and objectivity of content.
Our knowledge. Our passion.
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