From static to dynamic sites: how websites have evolved into an immersive experience

The web has come a long way since its inception. In the beginning, websites were basic, static and almost lifeless - just pages with text and images, with no room for interaction.

Bernardo Nunes
Jul 1 2025 • 3 min reading

Skeuomorphism: between reality and the digital

Skeuomorphism. The word sounds like something you'd hear in a dermatology textbook, or maybe a dark spell from a Defence Against the Dark Arts class at Hogwarts. But it’s actually a technical term tied to a deeply human instinct: the desire, or impulse to make the digital feel physical, real, almost touchable.

Maria Reis da Cunha
Jun 26 2025 • 4 min reading

To create is to compose! What music teaches us about design and structure - rhythm, repetition, silences

To create is to bring into being something that didn't exist before. The creative act is inherent to the human being. At every moment, we are immersed in undifferentiated matter, from which our senses collect fragments of information (Rubin, 2023).

Maria Callapez
Jun 24 2025 • 4 min reading

The Dark Side of Beautiful Websites: When Design Hurts Performance

Design choices on a website can influence not only its aesthetics, but also its performance and effectiveness in converting visitors into customers. The dichotomy between consultation or sales websites, which prioritize a clear conversion funnel, and websites that focus on visual impact raises important questions about the relationship between design and performance.

Pedro Completo
Jun 11 2025 • 2 min reading

The Interview Diaries: 10 questions with Cristina

In this week's Interview Diaries I introduce you to our Finance expert. With a degree in Accounting and a career in Finance, our tapioca specialist dreamed as a teenager of working at McDonald's, but as fate would have it, she came to Softway.

Tânia Frade
Jun 3 2025 • 4 min reading

Myths and Facts: Technical SEO vs Content SEO – Which Is More Important?

When it comes to search engine optimisation (SEO), one question often sparks debate: what matters more – Technical SEO or Content SEO?

Afonso Luís
May 27 2025 • 3 min reading

In a world where content Is king, why Is everyone writing about the same things?

“Content is king.” We’ve heard it so often it almost feels cliché. But in 2025, with AI-generated articles flooding the internet, SEO strategies obsessively chasing keywords, and countless blogs regurgitating the same tips, trends, and “10-step guides,” the question arises: if content is king, why does it all sound the same?

Maria Cabral de Sousa
May 20 2025 • 2 min reading

The Interview Diaries: 12 Questions with Maria Callapez

Back to the Interview Diaries, I present to you Maria Callapez. Throughout 2025, the talented DJ joins Softway. From mixing tables to graphic design for websites, she joins the team not to play music, but to dedicate herself to the art of creating graphic mockups and web moods for websites and landing pages.

Rafaela Nogueira
May 13 2025 • 2 min reading

Video: the format that continues to lead

In today's digital landscape, there is one format that continues to stand out and lead the way: video. From top bars with concept videos, product demonstrations to institutional videos, websites (and beyond) are increasingly centred on the video format.

Rita Russo
May 6 2025 • 3 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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