In the world of design and usability, few names are as influential as Don Norman, a true pioneer in the field of user-centered design with a distinguished career dedicated to improving usability and the user experience in complex systems. As a former vice president of Apple and professor emeritus at the University of California, he is widely recognized for his significant contributions to design.

Softway is made up of people, so we thought we'd let you know another side of our team.

We close the shutters, take down the awnings, pack our bags, switch off the gas and water, look back one last time, in a gaze that in seconds is flooded with the happy memories of another summer gone by.

Imagine yourself on a warm summer's evening, where the sky merges into a marvellous composition of warm tones that not even Turner himself would dare to replicate. You about to have dinner, surrounded by friends and family, in a scene that exudes a Renoirian vivacity, where time lingers and is in no hurry to pass. The table is set, but there is no room for mobile phones or other millennial gadgets, just for an old-fashioned, heart-to-heart conversation.

SEO (Search Engine Optimisation) is increasingly important in analysing your website statistics, measuring performance and setting conversion goals. There are several technical terms used when talking about these digital performance analysis metrics, which we will clarify in this article.

Surely you have come across a lot of AI news and tools, haven't you? Artificial Intelligence (AI) is growing more than ever and several companies and market giants are in the race to show themselves as leaders in AI, launching new tools and products that offer the latest technologies to their audience.

In the fast-paced world of the internet, where users' attention is increasingly precious, website speed and performance has gained a crucial role in the success of your digital positioning. The loading speed and performance of a page, known as Page Speed, directly affects user experience and search engine rankings.

When it comes to web design, one of the most critical elements that can make or break a user's experience is navigation. A well-designed and intuitive menu system can guide users effortlessly through a website, allowing them to find what they need quickly and easily.