In a recent Softway blog article we talked about the importance of emotions in a company's digital strategy and how storytelling plays a central role in creating memorable bonds in the consumer's mind towards a given brand.
Is your website the most valuable tool in your business?
The answer is not straightforward and there are numerous factors that can define the importance of your website in your business. The way you communicate your brand online, how you tell your story, engage and convert visitors into actions, certainly makes your website a powerful tool that you should pay attention to.