New year, new website?

We've arrived in 2023! The beginning of a new year is an ideal time to re-evaluate your website and plan modifications that will optimize your business results.

Sarah Leão
Jan 3 2023 • 2 min reading

The 4 most common mistakes in producing content for a website

The process of creating content for your site is a very important one, and with it comes the pressure to publish it regularly.

Rita Russo
Dec 20 2022 • 3 min reading

Digital Marketing with "The Golden Circle" at the center

Portuguese companies invest millions in digital marketing strategies to make their products and services reachable to their target. The result of this promotion can be exponential if authenticity and purpose are at the heart of the strategy. That's what attracts and engages.

Maria Cabral de Sousa
Dec 13 2022 • 2 min reading

Electronic Greeting Card Day

Today we celebrate the International Electronic Card Day.

Pedro Completo
Nov 29 2022 • 2 min reading

Tips to prepare your website for Black Friday

Black Friday is approaching and with it comes a great opportunity for companies to increase their revenues. A good campaign for this time is based on a well-structured marketing strategy activated in multi-channels, with a predominance of digital. In this context, your website contributes a lot to a successful Black Friday by attracting new leads and converting them into business.

Rita Russo
Nov 22 2022 • 3 min reading

This Christmas, build your online reputation

The festive season is upon us, and so is shopping for the festivities. This period has always been a cause for joy for brands and retailers, as along with hot chocolate warming up in winter, consumption, and the market are also heated up.

João Amador
Nov 15 2022 • 2 min reading

5 tips to be more successful in digital marketing strategy.

All the truth about centralizing your business communication on social media.

Maria Cunha
Nov 8 2022 • 4 min reading

Is your website a trick or a treat?

In this week's blog, we've decided to immerse ourselves in the Halloween season and talk about some of web design’s most terrifying issues, that inspire deep feelings of agony and despair even in most stoic users.

Marta Guimarães Ferreira
Nov 2 2022 • 2 min reading

We are made of People

Companies are made of people, and we love each one of ours!

Maria Cabral de Sousa
Oct 26 2022 • 1 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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