There is no doubt that the choice of color is a key factor in the process of building a brand. The color should represent the company’s values, motivations and dreams. In other words, it should reflect the essence of the brand so it may be instinctively captured by the public.

URLs are an important element in creating web pages and defining the purpose and place of your pages. However, many people do not know the different parts that make up a URL, nor the best practices for creating them.

Last week the browser Internet Explorer "officially died". IE was launched in 1995 by Microsoft, but it became outdated, making life difficult for web developers and users. It was not able to evolve at the speed of the competition and Microsoft communicated on June 15, 2022: "Internet Explorer (IE) has been officially retired, it is not supported as of today".

We are all aware that it is so important to keep your site's regular visitors loyal, as it is to attract new ones. Retaining users is essential to boost your business growth through web organic presence and promote engagement with your brand, your content, and the value you add to the market.

When a visitor enters your site, what do you want them to see first? How do you want to convert a visitor's entry to your site?

These teams are currently facing a huge challenge to publish relevant content on the multiple digital platforms where their brands are present.

“All typefaces are historical” Jonathan Hoefler

Innovation is not efficient but without it wouldn’t be possible to make processes more efficient. How does this work?