Image optimization has always been one of the most relevant aspects in developing a website and sometimes it can require some difficult decisions. How much quality should be sacrificed in the name of a lighter file size?

Microsites are a digital marketing strategy that focuses on creating pages built for a specific purpose, namely highlighting a product, service, or event that your company is promoting.

This week I took advantage of Black Friday on some websites, and came across the, increasingly evident, trend of customization of cookie bars on websites.

The creative process is present in everyone’s lives, and it consists of the capacity to build or create something original. Haven't we all, at some point, been overwhelmed by a creative block or a mind blank that keeps us from thinking of, or creating something different? These creative blocks sometimes make our work difficult, but it is essential to realize that there are activities that we can do to improve our creative process, so that these situations happen less often.

The role of content in a digital communication strategy is indisputable, but there is no content without shape, and contents must be fluid like water, adapting to the channel that gives them shape.

When faced with the word “myth” our imagination is quick to steer us into the realms of fiction and adventure. However, at this time, our goal is not to dwell on mythological creatures or demigods but on a matter far more worrisome in that it exists in the real world: web design’s most unfounded rumors.

When Big Data first emerged as a difficult technical problem to solve, but today it has become an essential tool for the modern business model.

Increasingly, the digital world leads companies to abandon traditional marketing strategies to rely on product-led growth, this marketing approach aims to boost brand visibility by presenting a high-quality product free of charge to a large number of users.