Web design is constantly evolving, but in recent years we have witnessed an exponential growth that allows creatives let their imagination run wild. It is now possible to execute ideas and animations that technology didn´t allow before.
Personas and their role in web design
“Personas are the single most powerful design tool that we use. They are the foundation for all subsequent goal-directed design. Personas allow us to see the scope and nature of the design problem… [They] are the bright light under which we do surgery.”
Alan Cooper