The search for the perfect solution

Is book reading a lost tradition? Why has the convenience of the internet made us lose one of our greatest pleasures?

João Amador
Nov 2 2020 • 3 min reading

“I want to make a new website, but I don't know where to start. What do I need to do?"

This issue has been frequent and a common denominator when talking with different people, both clients and friends.

Maria Cunha
Oct 26 2020 • 3 min reading

Impact of COVID-19 in web design trends

Design will always be connected to world events and there is no doubt that the economic, emotional and political impact of COVID-19 has shaken most of the people around us.

Inês Victorino
Oct 19 2020 • 2 min reading

The importance of email marketing

Why is it important to communicate with those who visit your site, with customers, suppliers … via email? How should you do it? What can you communicate?

Madalena Moreira Rato
Oct 12 2020 • 3 min reading

To be a Change Agent

This weekend while having dinner with a friend, we talked about the importance of having change agents in a company. The theme is not new, but it gained more strength this year in which we were forced to rethink companies, redefine processes and reinvent relationships with new ways of communicating that impact the daily lives of people and companies.

Maria Cabral de Sousa
Oct 6 2020 • 3 min reading

The true price of "Free"

Almost no platform online runs without costs, so if the service is free then you are the product.

Tomás Jacob
Sep 28 2020 • 6 min reading

From Humans to Humans.

Now more than ever, we spend our attention on the internet, from social networks, streamings, videos to websites. We use everything that can to entertain us in these different times that we live. On average an adult spends about 2 hours daily on his smartphone. After the quarantine, most went up to almost 4 hours on social networks, websites all over the internet and emails.

Inês Victorino
Sep 21 2020 • 2 min reading

How to keep your website dynamic and up to date

Keeping the content updated, correct and of interest to the visitor the moment he enters the website is very important for your company's image and online impact.

Madalena Moreira Rato
Sep 14 2020 • 2 min reading

We are all influencers!

Over time, we have seen an evolution and change in mentalities, desires, practices and habits, with new technologies being the main reason for this change.

João Amador
Sep 7 2020 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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