How does your website work on a mobile phone?

When you say “my website has a mobile version”, what do you mean? It means that it doesn’t have an error when you visit it? Or it means that it is truly optimized for a great mobile browsing experience?

Madalena Moreira Rato
Jul 13 2020 • 2 min reading

Should my business have a blog?

If we put the question upside down, we have the answer: why not? why not have a blog to share the best we know how to do? ... and thus, be able to contribute to raise the knowledge of our customers, partners and everyone who read us?

Maria Cunha
Jul 6 2020 • 2 min reading

The secret of cybersecurity is in people

"A chain is only as strong as its weakest link" is the quote that better ilustrates the secret to cybersecurity. Every collaborator of your company should know, and more importantly understand, the processes and techiniques to protect your company from cyber threats.

Tomás Jacob
Jun 29 2020 • 3 min reading

6 UX principles for Web design

Every day we browse many websites according to our needs, sometimes in just a few minutes we have entered 20 pages and haven't found what we needed. Why? In this article I highlight 6 practices to help the user experience.

Inês Victorino
Jun 22 2020 • 3 min reading

What does your digital footprint say about your company?

The digital footprint of a company is everything that is online about it, from the official website, to its social networks, all the information published by the brand itself and by other that refer to it: directories, press, employees, competitors, customer reviews ... hashtags … people´s comments.

Maria Cabral de Sousa
Jun 15 2020 • 2 min reading

How we can be closer using digital platforms

How can we establish closer relationships with our customers and with our followers, using digital platforms and the tools we have at our disposal?

Madalena Moreira Rato
Jun 8 2020 • 3 min reading

Reinforce digital in rebuilding "post" Covid-19

And now how will it be? Covid-19 has changed minds, that's for sure. But what will this “new world” be like after confinement?

We gradually begin to return to a new “normality” for everyone. And we witnessed, in a very short time, to adjustments and re-adaptations to new realities that took us out of our comfort zone, but that at the same time opened so many other doors for us.

Maria Cunha
Jun 1 2020 • 2 min reading

In a country where arriving late is accepted, Portuguese became masters of punctuality

Digital meetings are multiplying, digital platforms are already chosen and the adherence to this new way of “working together” proved to be impressive. But what impresses me the most is that Portuguese changed their behavior and, in a country where arriving late is the norm, they became the masters of punctuality.

Maria Cabral de Sousa
May 25 2020 • 2 min reading

Being a speaker on virtual stages is not easy!

Being a speaker on virtual stages and webinars without being able to “feel” the audience is not easy! We are all learning and adapting. Speakers and the public are finding their role in this new digital model of online meetings, presentations and events.

Maria Cabral de Sousa
May 18 2020 • 3 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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