Alan Cooper stands as a rare amalgamation, akin to mythical beings like the minotaur or sphinx—part programmer, or 'homo logicus' as coined by Cooper himself, and part designer. He uniquely bridges two typically opposing realities, serving as a technological prophet facilitating communication between the divine, elusive world of programmers and the realm of ordinary mortals.

Welcome to our feature, launched in September, where we share an exclusive conversation with each member of the Softway team.

About a month ago, I took my first steps as a Project Manager at Softway. In this short period of time, I encountered an unique culture that surprised and inspired me. Not only because of the welcoming work environment, but also because of the concept of leadership that is informally practiced on a daily basis.

In honour of Halloween, we've decided to share some of the nightmares that users can experience when surfing the web.

The concept of "non-place" originated with Marc Augé, a French ethnologist and anthropologist, in his book "Non-Places: Introduction to an Anthropology of Supermodernity". It's a concept that can be adapted to user behaviour on a website.

"When you're working with a client, you're working with people. They have feelings, they have needs, that change from day to day".

We don't create websites. We define a brand's digital positioning strategy…the result can’t be seen merely as “a website”, but rather as the largest gateway for visitors, with the greatest potential for conversion into customers.

Softway is made up of people, so we thought we'd let you know another side of our team.