A website with a good section of news, publications or blog articles is, without a doubt, one of the starting points for putting your Content Marketing strategy into practice.

Following what we experienced last October 4th, in every newspaper around the world we find headlines like: “The blackout of the social networks Facebook, Instagram and WhatsApp cost Mark Zuckenberg six billion dollars” … but the question is: and how much did it cost your company?

In March 2020 I wrote to you here about “We like to be together, but we chose not to be!” and I posted on this blog that our team would be 100% available but remotely, each one from their home.

But the teams on the front lines do.

Content creation is the process of producing engaging and unique content pieces for the right viewers, at the right moment.

We all know by now that the pandemic of the century has shaken up and caused the acceleration of digital transformation of companies and their relationship with customers, and this transformation is increasingly evident and urgent in all sectors.

Engaging users is a way to bring them closer to your business, to create bonds and connection between your company and your potential clients.

75% of website credibility is related to UX.