Innovation versus Efficiency

Innovation is not efficient but without it wouldn’t be possible to make processes more efficient. How does this work?

Pedro Completo
May 3 2022 • 1 min reading

NFT, the emerging future!

You've probably come across the term NFT several times in recent times, the acronym that stands for Non-Fungible Token has been voted word of the year by Collins Dictionary, with a meteoric growth in its use of over 11,000% by 2021. The main reason for this increase is that last year NFTs generated $23 billion in trading, as per the Dapp Industry Report 2021, and everyone seems to want to know how to enter this market.

João Amador
Apr 26 2022 • 3 min reading

The importance of having interactive content on your website

Interactive content plays a very important role on your website and it allows the user to interact directly with the information that is presented on it

Rita Russo
Apr 19 2022 • 3 min reading

Talent wins games but only teamwork wins championships

Last week Softway team had a day out of the office to take a deep look at our path that brought us to where we are today, share our vision for the coming years and think together about the future.

Maria Cabral de Sousa
Apr 12 2022 • 3 min reading

Pros and cons of the so-called Single-Page Website

When you think about having an online presence or renewing your digital strategy, you should consider which solution is best for your business. Often a question immediately arises: “Should you choose a multi-page website or single-page website?"

Madalena Moreira Rato
Apr 5 2022 • 3 min reading

Immersive virtual exhibitions: Where art and web meet.

Once more the Portuguese proverb “a necessidade aguça o engenho”, which in broader terms, translates to “necessity is the mother of invention”, stands the test of time. The COVID pandemic, and its subsequent lockdowns forced the modern world to change its modus operandi.

Marta Guimarães Ferreira
Mar 29 2022 • 2 min reading

5 “classic” web design mistakes

The success of a website is linked to several factors, but the one who draws our attention the most is its design. The main webdesign’s challenge is to always be at the service of usability, it is very important for a website to be intuitive, fast and easy to use, as this is the key to the success of any interface that increases user engagement and permanence rate on the site.

Rita Russo
Mar 22 2022 • 2 min reading

Why is differentiated content so important today?

Over the past few decades, the entertainment industry has been divided into segments. We had big movie companies, big music and video game brands. And each segment was unique, not only because of the way their products were consumed, but also because of the great technological limitations of the time.

João Amador
Mar 15 2022 • 2 min reading

Do you have Customer Experience (CX) as a business strategy?

It is worth betting on it.

Maria Cunha
Mar 8 2022 • 2 min reading

Blog Softway

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We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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