In the digital age, a website is much more than just an online shop window. It is the calling card of any business, the gateway to new customers and a platform for establishing a solid relationship with the target audience. Keeping a website up to date goes far beyond aesthetics or modern features; it's about security, usability and, consequently, long-term success.

Myths are present in all cultures, on a variety of topics. The media itself is trying to debunk some of them, presenting facts and evidence of a preconceived idea that doesn't correspond to the truth. In this article, we share some specific myths about websites that are crucial to the whole working process and consequent success of these platforms.

Back in our Interview Diaries, today we're presenting a strategic piece of Softway: our CEO. Maria is the embodiment of a leader who is committed to efficiency and to orchestrating the multiple personalities of her team so that the ‘composition’ represents harmony.

Recently, we came across an interview with architect Álvaro Siza Vieira in Expresso. Among the many intriguing topics he covered, he spoke about the concept of the blank sheet of paper and the anxiety that comes with beginning a new project. Siza Vieira takes a notably practical approach to this moment, which can be loosely translated by:

Effective time management is essential for personal and professional success, as it increases productivity, reduces stress, and improves the balance between personal and professional life.

Artificial intelligence is rapidly transforming the way we create and consume content. AI-generated content tools, like ChatGPT and DALL-E, can produce various types of content, from articles and blog posts to images and videos.

It's time to get to know our northern hurricane, our Carmen, as we like to call her. The Interview Diaries are back and it's Maria Cunha's turn.

Last weekend when the days still feel like summer and the fireplace lit at night stars to feel like autumn, I followed the worlds rhythm by listening to the Democratic convention of USA speeches.