Creative Process - How to improve it?

The creative process is present in everyone’s lives, and it consists of the capacity to build or create something original. Haven't we all, at some point, been overwhelmed by a creative block or a mind blank that keeps us from thinking of, or creating something different? These creative blocks sometimes make our work difficult, but it is essential to realize that there are activities that we can do to improve our creative process, so that these situations happen less often.

Rita Russo
Nov 23 2021 • 3 min reading

Content is like water

The role of content in a digital communication strategy is indisputable, but there is no content without shape, and contents must be fluid like water, adapting to the channel that gives them shape.

Maria Cabral de Sousa
Nov 16 2021 • 2 min reading

Unriddling Web Design’s 4 most common myths

When faced with the word “myth” our imagination is quick to steer us into the realms of fiction and adventure. However, at this time, our goal is not to dwell on mythological creatures or demigods but on a matter far more worrisome in that it exists in the real world: web design’s most unfounded rumors.

Marta Guimarães Ferreira
Nov 9 2021 • 3 min reading

Big Data, from a technical problem to a business opportunity

When Big Data first emerged as a difficult technical problem to solve, but today it has become an essential tool for the modern business model.

Pedro Completo
Nov 2 2021 • 1 min reading

Does the “Freemium” model fit your business?

Increasingly, the digital world leads companies to abandon traditional marketing strategies to rely on product-led growth, this marketing approach aims to boost brand visibility by presenting a high-quality product free of charge to a large number of users.

João Amador
Oct 26 2021 • 2 min reading

Digital first: SEO is one of the most impactful tools

It is one of the most important "weapons" in this constant challenge of implementing strategies to make your business more digital.

Maria Cunha
Oct 18 2021 • 2 min reading

Strategies for keeping your website articles up to date

A website with a good section of news, publications or blog articles is, without a doubt, one of the starting points for putting your Content Marketing strategy into practice.

Madalena Moreira Rato
Oct 12 2021 • 3 min reading

4 reasons to create a website and don´t rely only on social media

Following what we experienced last October 4th, in every newspaper around the world we find headlines like: “The blackout of the social networks Facebook, Instagram and WhatsApp cost Mark Zuckenberg six billion dollars” … but the question is: and how much did it cost your company?

Maria Cabral de Sousa
Oct 6 2021 • 4 min reading

We are back at the Office

In March 2020 I wrote to you here about “We like to be together, but we chose not to be!” and I posted on this blog that our team would be 100% available but remotely, each one from their home.

Maria Cabral de Sousa
Sep 29 2021 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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