The role of content in a digital communication strategy is indisputable, but there is no content without shape, and contents must be fluid like water, adapting to the channel that gives them shape.

When faced with the word “myth” our imagination is quick to steer us into the realms of fiction and adventure. However, at this time, our goal is not to dwell on mythological creatures or demigods but on a matter far more worrisome in that it exists in the real world: web design’s most unfounded rumors.

When Big Data first emerged as a difficult technical problem to solve, but today it has become an essential tool for the modern business model.

Increasingly, the digital world leads companies to abandon traditional marketing strategies to rely on product-led growth, this marketing approach aims to boost brand visibility by presenting a high-quality product free of charge to a large number of users.

It is one of the most important "weapons" in this constant challenge of implementing strategies to make your business more digital.

A website with a good section of news, publications or blog articles is, without a doubt, one of the starting points for putting your Content Marketing strategy into practice.

Following what we experienced last October 4th, in every newspaper around the world we find headlines like: “The blackout of the social networks Facebook, Instagram and WhatsApp cost Mark Zuckenberg six billion dollars” … but the question is: and how much did it cost your company?

In March 2020 I wrote to you here about “We like to be together, but we chose not to be!” and I posted on this blog that our team would be 100% available but remotely, each one from their home.