Effective communication creates a successful team

Last week, our team gathered for a team building event where, unexpectedly, we turned into eagles, kites, doves, and owls. We had a great time, filled with laughter and an overwhelming sense of joy!

Maria Cabral de Sousa
May 16 2023 • 2 min reading

The importance of a good briefing as the starting point for a new website

A clear, concise, complete and well-structured briefing is the starting point for an effective digital strategy, especially when it comes to the creation of a corporate website. It is key to guiding the team responsible for the project and ensuring that all the client's expectations are guaranteed.

Rafaela Nogueira
May 10 2023 • 2 min reading

Straight from the experts: 3 tips to overcome the desperate state of a creative block

Creative people do a lot of trial and error and rarely know where they are going exactly until they get there.” - Scott Barry Kaufman

Marta Guimarães Ferreira
May 2 2023 • 6 min reading

What impact could tools like ChatGPT and Midjourney have on your business?

Artificial intelligence (AI) has been revolutionizing the way we live and work. One of the areas where it is having a significant impact is content creation. With the emergence of AI programs, companies can now create customized and high-quality content that resonates with their target audience.

Sarah Leão
Apr 28 2023 • 2 min reading

The best experience is in the quality of the content

What is the definition of good content for your website? If it's good for you, will it be good for other people? When we talk about good content, we are talking about content that provides a good experience to users who are looking for something specific, content that exceeds expectations.

João Amador
Apr 19 2023 • 2 min reading

Also on the web, "what is essential is invisible to the eye”

The phrase "The essential is invisible to the eye" was taken from the book The Little Prince, a classic of literature written by Antoine de Saint-Exupéry.

Madalena Moreira Rato
Apr 11 2023 • 3 min reading

When making a new website, be sure to ask "Why?”

No matter the communication channel, this interrogative adverb must always be present. The innate curiosity of human beings is fundamental in the evolution of the business world. And now, you may ask yourself: “Why read this article?”, ‘so that you no longer refuse the whys in your life’.

Tânia Frade
Apr 4 2023 • 3 min reading

How to improve user navigation through your site?

Nowadays, it is very important to understand how the users of your website navigate through it and how you can improve their experience. To do this, it is necessary to define a strategy that maximises the user experience.

Rita Russo
Mar 21 2023 • 4 min reading

10 guidelines for UI Design

In 1990 Jakob Nielsen and Rolf Molich defined 10 usability heuristics for interaction design. They are called heuristics in the sense that they are general rules rather than specific guidelines. These rules should potentially be identified in all situations where there is a user interaction with an object or platform. In this article we will explore how they are found on websites and how they improve interaction.

Pedro Completo
Mar 14 2023 • 4 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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