We love funnels around here

We don't create websites. We define a brand's digital positioning strategy…the result can’t be seen merely as “a website”, but rather as the largest gateway for visitors, with the greatest potential for conversion into customers.

Maria Cabral de Sousa
Oct 10 2023 • 3 min reading

The Interview Diaries: 10 questions with Miguel

Softway is made up of people, so we thought we'd let you know another side of our team.

Rafaela Nogueira
Oct 3 2023 • 3 min reading

Different web browsers, different behaviours! The Rendering Engine and a bit of history

Web browsers are a big part of our daily lives, whether we use them for work or leisure. Despite their widespread use, do you know how they came about and what the differences are between the various browsers?

Afonso Luís
Sep 26 2023 • 3 min reading

Don Norman's three levels of emotional design and their applicability in web design

In the world of design and usability, few names are as influential as Don Norman, a true pioneer in the field of user-centered design with a distinguished career dedicated to improving usability and the user experience in complex systems. As a former vice president of Apple and professor emeritus at the University of California, he is widely recognized for his significant contributions to design.

Pedro Completo
Sep 19 2023 • 3 min reading

The Interview Diaries: 10 questions with Marta

Softway is made up of people, so we thought we'd let you know another side of our team.

Rita Russo
Sep 12 2023 • 3 min reading

From the beach to the office: 5 tips for Rentrée

We close the shutters, take down the awnings, pack our bags, switch off the gas and water, look back one last time, in a gaze that in seconds is flooded with the happy memories of another summer gone by.

Marta Guimarães Ferreira
Sep 5 2023 • 4 min reading

3 engaging topics for holiday discussions with friends and family

Imagine yourself on a warm summer's evening, where the sky merges into a marvellous composition of warm tones that not even Turner himself would dare to replicate. You about to have dinner, surrounded by friends and family, in a scene that exudes a Renoirian vivacity, where time lingers and is in no hurry to pass. The table is set, but there is no room for mobile phones or other millennial gadgets, just for an old-fashioned, heart-to-heart conversation.

Marta Guimarães Ferreira
Aug 1 2023 • 4 min reading

SEO Benchmarks - what is it and how important is it?

SEO (Search Engine Optimisation) is increasingly important in analysing your website statistics, measuring performance and setting conversion goals. There are several technical terms used when talking about these digital performance analysis metrics, which we will clarify in this article.

Rita Russo
Jul 25 2023 • 3 min reading

With great power comes great responsibility

Surely you have come across a lot of AI news and tools, haven't you? Artificial Intelligence (AI) is growing more than ever and several companies and market giants are in the race to show themselves as leaders in AI, launching new tools and products that offer the latest technologies to their audience.

João Amador
Jul 18 2023 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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