Interactive content plays a very important role on your website and it allows the user to interact directly with the information that is presented on it. 

Last week Softway team had a day out of the office to take a deep look at our path that brought us to where we are today, share our vision for the coming years and think together about the future.

When you think about having an online presence or renewing your digital strategy, you should consider which solution is best for your business. Often a question immediately arises: “Should you choose a multi-page website or single-page website?"

Once more the Portuguese proverb “a necessidade aguça o engenho”, which in broader terms, translates to “necessity is the mother of invention”, stands the test of time. The COVID pandemic, and its subsequent lockdowns forced the modern world to change its modus operandi.

The success of a website is linked to several factors, but the one who draws our attention the most is its design. The main webdesign’s challenge is to always be at the service of usability, it is very important for a website to be intuitive, fast and easy to use, as this is the key to the success of any interface that increases user engagement and permanence rate on the site.

Over the past few decades, the entertainment industry has been divided into segments. We had big movie companies, big music and video game brands. And each segment was unique, not only because of the way their products were consumed, but also because of the great technological limitations of the time.

It is worth betting on it.

It is the process that improves user satisfaction by means of usability, accessibility and pleasure provided by the interaction between the user and the product.