The power of the first contact: The importance of being well indexed on Google

In today's digital world, Google is the starting point for most people who are searching for something they need or are interested in online. It is precisely at this moment, when Google returns the search results, that the first contact with your brand occurs!

Madalena Moreira Rato
Jun 20 2023 • 2 min reading

Is your site accessible to everyone?

In an increasingly digital world, websites play a crucial role in our lives. They connect us, provide information and offer services. However, not all websites meet the needs of all users, especially those with disabilities. Accessibility is an essential aspect of web development that ensures everyone can access and navigate easily, regardless of their abilities.

Jun 14 2023 • 2 min reading

The key role of strategy in web projects

In today's fast-paced digital world, web projects are becoming increasingly complex and demanding. From user friendly interface design to constantly evolving content management, the success of a project depends on more than just state-of-the-art tools like the new AI technologies that have emerged. It is imperative to have a solid strategy and structure that can withstand sudden changes and adapt to the dynamic nature of the web.

Pedro Completo
Jun 6 2023 • 2 min reading

The new generation of Google Analytics is coming!

Since the launch of the first Google Analytics in 2005, we have all grown accustomed to its functionalities. Yet, a new rendition has recently emerged bearing the same name, with a twist: Google Analytics 4. It promises to be the future of website performance analysis (and beyond), with new measurement possibilities, integrations and reports. However, the way in which the information is presented in the new version differs significantly from the soon-to-be-discontinued version, warranting the need to explore the new Property. Will you join us on this journey?

Tânia Frade
May 30 2023 • 4 min reading

The Power of Image Creation through Artificial Intelligence

Artificial Intelligence is a very current topic these days - and one that has also been covered in some articles on our blog - and, not only is it widely used for content creation (texts, for example), but now it is also widely used to generate images or photographs.

Rita Russo
May 23 2023 • 4 min reading

Effective communication creates a successful team

Last week, our team gathered for a team building event where, unexpectedly, we turned into eagles, kites, doves, and owls. We had a great time, filled with laughter and an overwhelming sense of joy!

Maria Cabral de Sousa
May 16 2023 • 2 min reading

The importance of a good briefing as the starting point for a new website

A clear, concise, complete and well-structured briefing is the starting point for an effective digital strategy, especially when it comes to the creation of a corporate website. It is key to guiding the team responsible for the project and ensuring that all the client's expectations are guaranteed.

Rafaela Nogueira
May 10 2023 • 2 min reading

Straight from the experts: 3 tips to overcome the desperate state of a creative block

Creative people do a lot of trial and error and rarely know where they are going exactly until they get there.” - Scott Barry Kaufman

Marta Guimarães Ferreira
May 2 2023 • 6 min reading

What impact could tools like ChatGPT and Midjourney have on your business?

Artificial intelligence (AI) has been revolutionizing the way we live and work. One of the areas where it is having a significant impact is content creation. With the emergence of AI programs, companies can now create customized and high-quality content that resonates with their target audience.

Apr 28 2023 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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