Reinforce digital in rebuilding "post" Covid-19

And now how will it be? Covid-19 has changed minds, that's for sure. But what will this “new world” be like after confinement?

We gradually begin to return to a new “normality” for everyone. And we witnessed, in a very short time, to adjustments and re-adaptations to new realities that took us out of our comfort zone, but that at the same time opened so many other doors for us.

Maria Cunha
Jun 1 2020 • 2 min reading

In a country where arriving late is accepted, Portuguese became masters of punctuality

Digital meetings are multiplying, digital platforms are already chosen and the adherence to this new way of “working together” proved to be impressive. But what impresses me the most is that Portuguese changed their behavior and, in a country where arriving late is the norm, they became the masters of punctuality.

Maria Cabral de Sousa
May 25 2020 • 2 min reading

Being a speaker on virtual stages is not easy!

Being a speaker on virtual stages and webinars without being able to “feel” the audience is not easy! We are all learning and adapting. Speakers and the public are finding their role in this new digital model of online meetings, presentations and events.

Maria Cabral de Sousa
May 18 2020 • 3 min reading

Stay creative in pandemic times

During my life as a creative person I never tried to work away from my team, I found that creativity is something that is not easy with isolation. Creatives struggle with current events and almost make us "sofa dreamers".

Inês Victorino
May 11 2020 • 3 min reading

Details matter

My path at Softway started around six months ago. It is fair to say I was a little green coming out of college. Although I had some experience freelancing, I still needed to meet the corporate reality of a company. One of the things that impressed me the most was the attention to detail in the projects we developed as a web design and web development company. It was perhaps the biggest adaptation I had to go through so far.

Tomás Jacob
May 4 2020 • 2 min reading

Digital is still a bogeyman

We use and abuse digital, companies feel more than ever that it is time to communicate online with articles on their websites and social networks, with informative newsletters, activating chats and WhatsApp on websites to facilitate communication, creating webinars to share knowledge and more.

Maria Cabral de Sousa
Apr 27 2020 • 3 min reading

What do your website's statistics say?

Why write a text, record a video, prepare a presentation, if you don't analyze whether the target audience for that content finds you and, even more, after finding you, what do they do? read the article? buy the product? send an email? ...

Madalena Moreira Rato
Apr 20 2020 • 3 min reading

Remote leadership in times of crisis

A month has passed since Portugal has gone home and teams became remote at all costs. The web is growing exponentially, and remote leadership was imposed on  a great team that makes new daily commits on websites that demand innovation and communication by the minute.

Maria Cabral de Sousa
Apr 13 2020 • 2 min reading

Covid-19 invites you to urgently rethink the Digital Ecosystem of your business and the entire Consumer Journey

We already lived in an era that everything that happened, passed through the internet. But we went to stores and physical offices. Nowadays, and for an indeterminate time, we can only be online. And we believe that, in the future, our mindset will be mostly online, regardless of each generation.

Maria Cunha
Apr 6 2020 • 4 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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