Digital doesn't take vacations!

But the teams on the front lines do.

Maria Cunha
Aug 17 2021 • 2 min reading

The importance of having good content

Content creation is the process of producing engaging and unique content pieces for the right viewers, at the right moment.

João Amador
Aug 10 2021 • 2 min reading

Are you ready for the new normal?

We all know by now that the pandemic of the century has shaken up and caused the acceleration of digital transformation of companies and their relationship with customers, and this transformation is increasingly evident and urgent in all sectors.

Maria Cunha
Aug 3 2021 • 2 min reading

How to keep your website visitors engaged

Engaging users is a way to bring them closer to your business, to create bonds and connection between your company and your potential clients.

Madalena Moreira Rato
Jul 27 2021 • 2 min reading

The impact of UX on your site's credibility

75% of website credibility is related to UX.

Maria Cunha
Jul 20 2021 • 3 min reading

7 things that can improve your website's SEO Ranking

Appearing on the first page of google search is one of the most important things for a business. The first 5 search results are considered the most relevant, with organic clicks on results further down and on the following pages becoming less and less expressive. What can you do to improve your website's SEO ranking and aim for the podium?

Pedro Completo
Jul 13 2021 • 3 min reading

I need to redesign my company website… where do I start?

Start at the beginning: make a good briefing focused on the information you want to share with the web design and web development company that will create your site. A well-done briefing is the first step towards having the right digital positioning and allow your visitors and customers to see you the way you want to be seen!

Maria Cabral de Sousa
Jul 6 2021 • 3 min reading

The need to grow your business's online presence

A brand's online presence has to be properly prepared. It's no use just having an online presence with a poorly thought-out website, you need to get involved and take care of the business as a whole.

João Amador
Jun 29 2021 • 2 min reading

An interested user is a potential client

Despite the diversity of existing channels, the website continues to be the showcase par excellence for many companies to promote their products and services and, therefore, a powerful tool for attracting new business.

Madalena Moreira Rato
Jun 22 2021 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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