The best experience is in the quality of the content

What is the definition of good content for your website? If it's good for you, will it be good for other people? When we talk about good content, we are talking about content that provides a good experience to users who are looking for something specific, content that exceeds expectations.

João Amador
Apr 19 2023 • 2 min reading

Also on the web, "what is essential is invisible to the eye”

The phrase "The essential is invisible to the eye" was taken from the book The Little Prince, a classic of literature written by Antoine de Saint-Exupéry.

Madalena Moreira Rato
Apr 11 2023 • 3 min reading

When making a new website, be sure to ask "Why?”

No matter the communication channel, this interrogative adverb must always be present. The innate curiosity of human beings is fundamental in the evolution of the business world. And now, you may ask yourself: “Why read this article?”, ‘so that you no longer refuse the whys in your life’.

Tânia Frade
Apr 4 2023 • 3 min reading

How to improve user navigation through your site?

Nowadays, it is very important to understand how the users of your website navigate through it and how you can improve their experience. To do this, it is necessary to define a strategy that maximises the user experience.

Rita Russo
Mar 21 2023 • 4 min reading

10 guidelines for UI Design

In 1990 Jakob Nielsen and Rolf Molich defined 10 usability heuristics for interaction design. They are called heuristics in the sense that they are general rules rather than specific guidelines. These rules should potentially be identified in all situations where there is a user interaction with an object or platform. In this article we will explore how they are found on websites and how they improve interaction.

Pedro Completo
Mar 14 2023 • 4 min reading

Is your website the most valuable tool in your business?

The answer is not straightforward and there are numerous factors that can define the importance of your website in your business. The way you communicate your brand online, how you tell your story, engage and convert visitors into actions, certainly makes your website a powerful tool that you should pay attention to.

Rafaela Nogueira
Mar 7 2023 • 2 min reading

The Art of Storytelling in Web Design: Creating a Narrative Through Design Elements

In a recent Softway blog article we talked about the importance of emotions in a company's digital strategy and how storytelling plays a central role in creating memorable bonds in the consumer's mind towards a given brand.

Marta Guimarães Ferreira
Feb 28 2023 • 4 min reading

When Softway people get together, success is guaranteed!

When Softway people get together, working, analysing the path we've made together and thinking about the future, playing pool and even in the Immersive Theatre, success is guaranteed!

Madalena Moreira Rato
Feb 22 2023 • 3 min reading

Lessons Learned: My First 2 Months as a Full-Stack Web Developer at Softway

Starting a new job as a Full-Stack Web Developer is an exciting but overwhelming experience. You want to get up to speed quickly and contribute to the company’s mission of developing high-quality websites for clients. However, there are many things to learn, from understanding the company culture to getting familiar with the technology stack and coding standards.

Sarah Leão
Feb 14 2023 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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