Holidays! Going on holiday in COVID times after months always on

I'm a few days away from vacation and I started to think that this year is being a strange time, unlike other times of the year. Nothing can fail and I want to keep everything organized because rest is essential, but I have felt that this “holiday” theme has been a great challenge in the uncertain times in which we live today, a fact that I have never felt before.

Maria Cunha
Aug 10 2020 • 2 min reading

My new hybrid colleagues

In this last year I managed to count on three hybrid colleagues in the team. They are not cars, but very different from the classic programmers.

Inês Victorino
Aug 3 2020 • 2 min reading

Consistency and recurrence are essential in online communication

I am in one of the world’s best destinations, in a mix between enjoying the family and closing a spectacular project in which we have been working for Herdade da Malhadinha Nova and today, while having one of those unforgettable breakfasts, I heard a couple talking in the table beside while checking the daily news in Observador.

Maria Cabral de Sousa
Jul 30 2020 • 1 min reading

Let me know what you need from me to be successful in your role

After 18 years of managing people in a web development company, today I am more certain than at the beginning that managing people is not about power! It is about being at their service with guts and pleasure. Understand what they need from me to be successful in their own role.

Maria Cabral de Sousa
Jul 22 2020 • 1 min reading

How does your website work on a mobile phone?

When you say “my website has a mobile version”, what do you mean? It means that it doesn’t have an error when you visit it? Or it means that it is truly optimized for a great mobile browsing experience?

Madalena Moreira Rato
Jul 13 2020 • 2 min reading

Should my business have a blog?

If we put the question upside down, we have the answer: why not? why not have a blog to share the best we know how to do? ... and thus, be able to contribute to raise the knowledge of our customers, partners and everyone who read us?

Maria Cunha
Jul 6 2020 • 2 min reading

The secret of cybersecurity is in people

"A chain is only as strong as its weakest link" is the quote that better ilustrates the secret to cybersecurity. Every collaborator of your company should know, and more importantly understand, the processes and techiniques to protect your company from cyber threats.

Tomás Jacob
Jun 29 2020 • 3 min reading

6 UX principles for Web design

Every day we browse many websites according to our needs, sometimes in just a few minutes we have entered 20 pages and haven't found what we needed. Why? In this article I highlight 6 practices to help the user experience.

Inês Victorino
Jun 22 2020 • 3 min reading

What does your digital footprint say about your company?

The digital footprint of a company is everything that is online about it, from the official website, to its social networks, all the information published by the brand itself and by other that refer to it: directories, press, employees, competitors, customer reviews ... hashtags … people´s comments.

Maria Cabral de Sousa
Jun 15 2020 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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