This Christmas, build your online reputation

The festive season is upon us, and so is shopping for the festivities. This period has always been a cause for joy for brands and retailers, as along with hot chocolate warming up in winter, consumption, and the market are also heated up.

João Amador
Nov 15 2022 • 2 min reading

5 tips to be more successful in digital marketing strategy.

All the truth about centralizing your business communication on social media.

Maria Cunha
Nov 8 2022 • 4 min reading

Is your website a trick or a treat?

In this week's blog, we've decided to immerse ourselves in the Halloween season and talk about some of web design’s most terrifying issues, that inspire deep feelings of agony and despair even in most stoic users.

Marta Guimarães Ferreira
Nov 2 2022 • 2 min reading

We are made of People

Companies are made of people, and we love each one of ours!

Maria Cabral de Sousa
Oct 26 2022 • 1 min reading

Our blog is going on vacation! We will come back in mid-September

With a sunny Portugal and amazing beaches, our blog is also entitled to vacations! We want to encourage our customers, partners and all friends that read us to “unplug from digital literacy” and truly relax! It is also important to “protect” our front line team that is working during one and others holidays, so that they can be focused on responding to customers and not overloaded of producing articles.

Maria Cabral de Sousa
Aug 10 2022 • 1 min reading

Content is King. The concept is old, but getting more and more current!

In the middle of 2022 content is everywhere: Websites, blogs, video streaming APPs, music streaming APPs, posts on multiple networks, podcasts, .... content continues to evolve and is considered the most powerful online marketing tool. We all have our favorite content creators and there is so much on offer that it becomes difficult to choose.

Madalena Moreira Rato
Jul 26 2022 • 3 min reading

The creation process

When we look at a finished project it almost never anything like what we imagined at the beginning, but that's good!

Pedro Completo
Jul 19 2022 • 1 min reading

What I like is summer...and preparing for the "rentré"!

Who doesn't? Taking advantage of September to "re-start" again is always a good bet.

Maria Cunha
Jul 12 2022 • 2 min reading

A Brand’s Color and its Meaning(s)

There is no doubt that the choice of color is a key factor in the process of building a brand. The color should represent the company’s values, motivations and dreams. In other words, it should reflect the essence of the brand so it may be instinctively captured by the public.

Marta Guimarães Ferreira
Jul 6 2022 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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