The 4 biggest nightmares for any user surfing the web. Dare to read on?

In honour of Halloween, we've decided to share some of the nightmares that users can experience when surfing the web.

João Amador
Oct 31 2023 • 2 min reading
The 4 biggest nightmares for any user surfing the web. Dare to read on?

It's no secret that the Internet has become a fundamental part of our lives, offering us convenience, information and entertainment at our fingertips. However, alongside its many advantages, the Internet also brings potentially frightening experiences for some less fortunate users.

Face your fear and find out if your site falls into this category. Below are just 4 of the biggest nightmares that any user can experience. Read on, if you dare…

  1. Phantom navigation menu
    Who hasn't lost sight of a navigation menu? A poorly-designed navigation menu can damage the user experience in unimaginable ways, even causing them to flee the site upset. Whether the source of the problem is the way it was designed, or the way it was executed, the truth is that a poorly user-friendly menu will sooner or later scare away users who dare to visit your haunted website.
  2. Maze-like websites
    Not even with Hansel and Gretel’s help. Complex and confusing navigation structures, excessive or poorly positioned call-to-actions, lack of trackers or breadcrumbs, poorly identified pages are all factors that can lead to users feeling disorientated and browsing the site in a loop, with no direction or end in sight. Nobody likes to feel lost, whether it be in the real world or in the virtual world, so it's no surprise that users want to leave a confusing site as quickly as possible. You don’t want to end up with a casper-site.
  3. Zombie Loading times
    Websites that take forever to load are a common frustration for Internet users. Whether it's due to large, unoptimised images, excessive scripting or a slow server, slow-loading websites not only damage the user experience, they also have an impact on the bounce rate and search engine rankings.
  4. Omnious pop-up adverts and autoplay videos
    Inexcusable pop-up adverts and autoplay videos can turn a pleasant online experience into a frightening one. The pop-ups disrupt our browsing and the loud autoplay videos catch us off guard. These intrusive elements not only annoy users, they can also slow down website loading times.

Don't let your site be a nightmare for the users who browse it, they don't deserve it, but above all, as the owner, you don't deserve to have a haunted platform that scares off anyone who ventures near it. That said, we hope our article has given you the courage to take a critical look at your site and face up to the possibility that there is room for improvement. Given this day, we can only wish you a Happy Halloween!

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