Filtrado por UI / UX

The importance of good feedback: how can I give feedback to a web designer?

Clear and constructive feedback is essential to the success of any web design project. As a client, your input shapes the direction and outcome of your website and effective communication with the team or web designer ensures that your vision is translated into an engaging and functional digital experience, as well as achieving the results you want.

Rita Russo
Apr 16 2024 • 2 min reading

Softway Book Club: “Don’t make me think” by Steve Krug

It’s the year 2000. Mobile phones still have antennas, self-respecting people all carry around a Discman, Microsoft has just launched Windows 2000, Bill Clinton is president of the United States, and Moby has captured the zeitgeist of the new millennium with Natural Blues, which plays incessantly on the radio. Meanwhile, Lewis Carroll's Alice in Wonderland has just metamorphosed into the cult film The Matrix, and Steve Krug, our author, has just published the first edition of his book "Don't Make Me Think”.

Marta Guimarães Ferreira
Apr 2 2024 • 3 min reading

Shaping the future: The influence of women in graphic design and technology

Last week we celebrated International Women's Day and we want to take this opportunity to highlight two exceptional women who, through their ingenuity and vision, have made a decisive contribution to shaping the landscape of graphic design and technology.

Rita Russo
Mar 12 2024 • 2 min reading

Web Design Trends in 2024

In a constantly evolving digital world, website design trends are always changing, and if in some ways they are ephemeral, they also become permanent foundations. In this dynamic scenario, trends are not just whims, but valuable clues that reveal the trajectory for the future. When exploring web design trends for 2024, it is crucial to look for how form and function intertwine and which trends are most likely to last.

Pedro Completo
Feb 13 2024 • 3 min reading

Some web design and usability trends for 2024

As we welcome the year 2024, it is inevitable to acknowledge the power of the digital realm and the speed of its evolution. The constant change demands that businesses stay vigilant and updated in terms of digital assets, particularly their websites.

Maria Reis da Cunha
Jan 3 2024 • 3 min reading

Softway Book Club: “The Inmates are Running the Asylum”, by Alan Cooper. Reflections on user-centered design with Softway’s founder, Nuno Portela.

Alan Cooper stands as a rare amalgamation, akin to mythical beings like the minotaur or sphinx—part programmer, or 'homo logicus' as coined by Cooper himself, and part designer. He uniquely bridges two typically opposing realities, serving as a technological prophet facilitating communication between the divine, elusive world of programmers and the realm of ordinary mortals.

Marta Guimarães Ferreira
Nov 21 2023 • 10 min reading

The 4 biggest nightmares for any user surfing the web. Dare to read on?

In honour of Halloween, we've decided to share some of the nightmares that users can experience when surfing the web.

João Amador
Oct 31 2023 • 2 min reading

Marc Augé's concept of Non-Place and how it applies to websites

The concept of "non-place" originated with Marc Augé, a French ethnologist and anthropologist, in his book "Non-Places: Introduction to an Anthropology of Supermodernity". It's a concept that can be adapted to user behaviour on a website.

Rita Russo
Oct 24 2023 • 2 min reading

In Focus: Exploring the ideal harmony - Frank Gehry's approach to client engagement in project creation

"When you're working with a client, you're working with people. They have feelings, they have needs, that change from day to day".

 

Madalena Moreira Rato
Oct 17 2023 • 5 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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