Start at the beginning: make a good briefing focused on the information you want to share with the web design and web development company that will create your site. A well-done briefing is the first step towards having the right digital positioning and allow your visitors and customers to see you the way you want to be seen!

A brand's online presence has to be properly prepared. It's no use just having an online presence with a poorly thought-out website, you need to get involved and take care of the business as a whole.

Despite the diversity of existing channels, the website continues to be the showcase par excellence for many companies to promote their products and services and, therefore, a powerful tool for attracting new business.

What is the main factor that determines the success of online businesses? Optimizing the performance of your website, after all a poor performance in the speed and fluidity of your business on the web can mean bad results in your online business. While your visitors wait for the slow loading of web pages, they search for other alternatives, impatience is a digital virtue!

Take advantage of every visit for potential business! Never forget, on the Internet, your office is open 24/7.

Do you already know what you need to have more reservations at your hotel? Your website is the perfect window to improve the conversion rate of virtual visitors to guests. In this article is everything you need to know ...

You can and should outsource the execution of your website to specialists in digital strategy, but don't let others define the ultimate goal of your website. You know your company, the greatest strengths and difficulties of your brand, so you must define the goal and the direction.

As I already had the opportunity to write in a previous post, a website is not a work of art, it is a work in progress, forever!

Do you own a restaurant and is it time to invest in a website? Here is the perfect recipe to create an amazing website and to cry for more for any restaurant.