Filtrado por content

Human to Human (H2H) Marketing and the new business orientation

There is an increasingly growing and evident trend, cutting across B2B and B2C marketing, called H2H. This human-to-human marketing represents the concept behind any industry, business, or consumer...it is person-to-person oriented, and centers on building long-term, trusting relationships between companies and their customers.

Maria Cunha
Jan 25 2022 • 2 min reading

It is not enough to know... you have to show that you know!

All the evolution of the world and, in particular, the web, leads us to an exponential growth of informed, demanding visitors who know what they want and what they are looking for.

Madalena Moreira Rato
Jan 4 2022 • 2 min reading

Micro sites, the ideal strategy to highlight your product

Microsites are a digital marketing strategy that focuses on creating pages built for a specific purpose, namely highlighting a product, service, or event that your company is promoting.

João Amador
Dec 7 2021 • 2 min reading

Content is like water

The role of content in a digital communication strategy is indisputable, but there is no content without shape, and contents must be fluid like water, adapting to the channel that gives them shape.

Maria Cabral de Sousa
Nov 16 2021 • 2 min reading

Big Data, from a technical problem to a business opportunity

When Big Data first emerged as a difficult technical problem to solve, but today it has become an essential tool for the modern business model.

Pedro Completo
Nov 2 2021 • 1 min reading

Digital first: SEO is one of the most impactful tools

It is one of the most important "weapons" in this constant challenge of implementing strategies to make your business more digital.

Maria Cunha
Oct 18 2021 • 2 min reading

Strategies for keeping your website articles up to date

A website with a good section of news, publications or blog articles is, without a doubt, one of the starting points for putting your Content Marketing strategy into practice.

Madalena Moreira Rato
Oct 12 2021 • 3 min reading

4 reasons to create a website and don´t rely only on social media

Following what we experienced last October 4th, in every newspaper around the world we find headlines like: “The blackout of the social networks Facebook, Instagram and WhatsApp cost Mark Zuckenberg six billion dollars” … but the question is: and how much did it cost your company?

Maria Cabral de Sousa
Oct 6 2021 • 4 min reading

The importance of having good content

Content creation is the process of producing engaging and unique content pieces for the right viewers, at the right moment.

João Amador
Aug 10 2021 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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