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Does your website tell your story?

The power of storytelling is nothing new for any of us… since the beginning of our existence, we have been “storytellers” and through this we create relationships of trust and connection with others.

Madalena Moreira Rato
Jan 11 • 3 min reading

What drives us completely crazy on the internet?

In 2020 we spent a lot more time online browsing thousands of pages from online stores, social networks, websites of all supermarkets to check what hours are open ... I bet I wasn´t the only one! But I'm sure that throughout this year we all went through moments that drove us completely crazy online.

Inês Victorino
Jan 4 • 3 min reading

The business soul

The biggest secret of your business is knowing how to take advantage of what others haven't even thought about.

João Amador
Dec 14 • 2 min reading

I already have the new website online, job done. Not!

A website is not a work of art, it is a work in progress, forever!

Madalena Moreira Rato
Nov 30 • 2 min reading

Landing Page 101

Before having your website ready, you need a platform to convert visits and often collect feedback to launch your brand in the digital world. What is a landing page and what are the differences between a website and the landing?

Inês Victorino
Nov 23 • 4 min reading

Will Christmas be digital this year?

We want it to be physical, in person and full of hugs! We want to be able to unwrap gifts together and laugh at the same table. But will Christmas be remote this year?

Maria Cabral de Sousa
Nov 16 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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