Filtrado por content

Don Norman's three levels of emotional design and their applicability in web design

In the world of design and usability, few names are as influential as Don Norman, a true pioneer in the field of user-centered design with a distinguished career dedicated to improving usability and the user experience in complex systems. As a former vice president of Apple and professor emeritus at the University of California, he is widely recognized for his significant contributions to design.

Pedro Completo
Sep 19 2023 • 3 min reading

SEO Benchmarks - what is it and how important is it?

SEO (Search Engine Optimisation) is increasingly important in analysing your website statistics, measuring performance and setting conversion goals. There are several technical terms used when talking about these digital performance analysis metrics, which we will clarify in this article.

Rita Russo
Jul 25 2023 • 3 min reading

The power of the first contact: The importance of being well indexed on Google

In today's digital world, Google is the starting point for most people who are searching for something they need or are interested in online. It is precisely at this moment, when Google returns the search results, that the first contact with your brand occurs!

Madalena Moreira Rato
Jun 20 2023 • 2 min reading

Is your site accessible to everyone?

In an increasingly digital world, websites play a crucial role in our lives. They connect us, provide information and offer services. However, not all websites meet the needs of all users, especially those with disabilities. Accessibility is an essential aspect of web development that ensures everyone can access and navigate easily, regardless of their abilities.

Jun 14 2023 • 2 min reading

The new generation of Google Analytics is coming!

Since the launch of the first Google Analytics in 2005, we have all grown accustomed to its functionalities. Yet, a new rendition has recently emerged bearing the same name, with a twist: Google Analytics 4. It promises to be the future of website performance analysis (and beyond), with new measurement possibilities, integrations and reports. However, the way in which the information is presented in the new version differs significantly from the soon-to-be-discontinued version, warranting the need to explore the new Property. Will you join us on this journey?

Tânia Frade
May 30 2023 • 4 min reading

The Power of Image Creation through Artificial Intelligence

Artificial Intelligence is a very current topic these days - and one that has also been covered in some articles on our blog - and, not only is it widely used for content creation (texts, for example), but now it is also widely used to generate images or photographs.

Rita Russo
May 23 2023 • 4 min reading

Straight from the experts: 3 tips to overcome the desperate state of a creative block

Creative people do a lot of trial and error and rarely know where they are going exactly until they get there.” - Scott Barry Kaufman

Marta Guimarães Ferreira
May 2 2023 • 6 min reading

What impact could tools like ChatGPT and Midjourney have on your business?

Artificial intelligence (AI) has been revolutionizing the way we live and work. One of the areas where it is having a significant impact is content creation. With the emergence of AI programs, companies can now create customized and high-quality content that resonates with their target audience.

Apr 28 2023 • 2 min reading

The best experience is in the quality of the content

What is the definition of good content for your website? If it's good for you, will it be good for other people? When we talk about good content, we are talking about content that provides a good experience to users who are looking for something specific, content that exceeds expectations.

João Amador
Apr 19 2023 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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