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My new hybrid colleagues

In this last year I managed to count on three hybrid colleagues in the team. They are not cars, but very different from the classic programmers.

Aug 3 • 2 min reading

Consistency and recurrence are essential in online communication

I am in one of the world’s best destinations, in a mix between enjoying the family and closing a spectacular project in which we have been working for Herdade da Malhadinha Nova and today, while having one of those unforgettable breakfasts, I heard a couple talking in the table beside while checking the daily news in Observador.

Maria Cabral de Sousa
Jul 30 • 1 min reading

Should my business have a blog?

If we put the question upside down, we have the answer: why not? why not have a blog to share the best we know how to do? ... and thus, be able to contribute to raise the knowledge of our customers, partners and everyone who read us?

Maria Cunha
Jul 6 • 2 min reading

What does your digital footprint say about your company?

The digital footprint of a company is everything that is online about it, from the official website, to its social networks, all the information published by the brand itself and by other that refer to it: directories, press, employees, competitors, customer reviews ... hashtags … people´s comments.

Maria Cabral de Sousa
Jun 15 • 2 min reading

How we can be closer using digital platforms

How can we establish closer relationships with our customers and with our followers, using digital platforms and the tools we have at our disposal?

Madalena Moreira Rato
Jun 8 • 3 min reading

Reinforce digital in rebuilding "post" Covid-19

And now how will it be? Covid-19 has changed minds, that's for sure. But what will this “new world” be like after confinement?

We gradually begin to return to a new “normality” for everyone. And we witnessed, in a very short time, to adjustments and re-adaptations to new realities that took us out of our comfort zone, but that at the same time opened so many other doors for us.

Maria Cunha
Jun 1 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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