Human behavior is programmable - one only needs to know the code. (Combs & Brown, 2018)

Every creative process starts with a familiar feeling: the search. The blank canvas. The quiet before the idea appears.

User experience is shaped by how each visual element, interaction, and design decision influences the perception and understanding of the interface. Graphical user interfaces are not limited to executing tasks and/or operational functions; they serve as a medium for users to explore, process, and assimilate information through cognitive and emotional processes (Van Gorp & Adams, 2012).

That is the (big) question! In an increasingly digital world, having a website is no longer an option, but a necessity.

Skeuomorphism. The word sounds like something you'd hear in a dermatology textbook, or maybe a dark spell from a Defence Against the Dark Arts class at Hogwarts. But it’s actually a technical term tied to a deeply human instinct: the desire, or impulse to make the digital feel physical, real, almost touchable.

To create is to bring into being something that didn't exist before. The creative act is inherent to the human being. At every moment, we are immersed in undifferentiated matter, from which our senses collect fragments of information (Rubin, 2023).

In today's digital landscape, there is one format that continues to stand out and lead the way: video. From top bars with concept videos, product demonstrations to institutional videos, websites (and beyond) are increasingly centred on the video format.

World Design Day is celebrated on 27th April and aims to highlight the role of design in contemporary society, underlining its cultural, economic, and social impact.

For those of you who have been following us for a long time, whether on the blog, on the web or in real life, Vasco is already a familiar face. He's our Creative Director who also works as a front-end developer, and who, if nothing else, would be a fisherman! Due to the dichotomy and, at the same time, complementarity of the two areas in which he works - design and front-end programming - we share in this article the line that separates (or unites) them.