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My new hybrid colleagues

In this last year I managed to count on three hybrid colleagues in the team. They are not cars, but very different from the classic programmers.

Aug 3 • 2 min reading

Consistency and recurrence are essential in online communication

I am in one of the world’s best destinations, in a mix between enjoying the family and closing a spectacular project in which we have been working for Herdade da Malhadinha Nova and today, while having one of those unforgettable breakfasts, I heard a couple talking in the table beside while checking the daily news in Observador.

Maria Cabral de Sousa
Jul 30 • 1 min reading

How does your website work on a mobile phone?

When you say “my website has a mobile version”, what do you mean? It means that it doesn’t have an error when you visit it? Or it means that it is truly optimized for a great mobile browsing experience?

Madalena Moreira Rato
Jul 13 • 2 min reading

How we can be closer using digital platforms

How can we establish closer relationships with our customers and with our followers, using digital platforms and the tools we have at our disposal?

Madalena Moreira Rato
Jun 8 • 3 min reading

What do your website's statistics say?

Why write a text, record a video, prepare a presentation, if you don't analyze whether the target audience for that content finds you and, even more, after finding you, what do they do? read the article? buy the product? send an email? ...

Madalena Moreira Rato
Apr 20 • 3 min reading

The million-dollar question: How to appear on Google’s first page?

Did you know that more than 80% of users who search on google just stick to the first page of search results? For those users, if you do not appear, you do not exist! It is not enough to be online, it is necessary to appear and for that it´s essential to have a good position on Google.

Maria Cabral de Sousa
Mar 2 • 4 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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