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Content is King. The concept is old, but getting more and more current!

In the middle of 2022 content is everywhere: Websites, blogs, video streaming APPs, music streaming APPs, posts on multiple networks, podcasts, .... content continues to evolve and is considered the most powerful online marketing tool. We all have our favorite content creators and there is so much on offer that it becomes difficult to choose.

Madalena Moreira Rato
Jul 26 2022 • 3 min reading

How to keep your website visitors loyal

We are all aware that it is so important to keep your site's regular visitors loyal, as it is to attract new ones. Retaining users is essential to boost your business growth through web organic presence and promote engagement with your brand, your content, and the value you add to the market.

Rita Russo
Jun 8 2022 • 2 min reading

Typographic personalities and their application in the digital world

“All typefaces are historical” Jonathan Hoefler

Marta Guimarães Ferreira
May 10 2022 • 4 min reading

Pros and cons of the so-called Single-Page Website

When you think about having an online presence or renewing your digital strategy, you should consider which solution is best for your business. Often a question immediately arises: “Should you choose a multi-page website or single-page website?"

Madalena Moreira Rato
Apr 5 2022 • 3 min reading

5 signs that your website is well done!

Having a good online presence goes much further than simply having a website.

Madalena Moreira Rato
Feb 22 2022 • 2 min reading

It is not enough to know... you have to show that you know!

All the evolution of the world and, in particular, the web, leads us to an exponential growth of informed, demanding visitors who know what they want and what they are looking for.

Madalena Moreira Rato
Jan 4 2022 • 2 min reading

2021 Web Design Wrap-up

A New Year approaches and with its arrival we thought the time had come to do a web design wrap up of the 6 trends that left a mark in 2021.

Marta Guimarães Ferreira
Dec 28 2021 • 5 min reading

Micro sites, the ideal strategy to highlight your product

Microsites are a digital marketing strategy that focuses on creating pages built for a specific purpose, namely highlighting a product, service, or event that your company is promoting.

João Amador
Dec 7 2021 • 2 min reading

Digital first: SEO is one of the most impactful tools

It is one of the most important "weapons" in this constant challenge of implementing strategies to make your business more digital.

Maria Cunha
Oct 18 2021 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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