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Does your website tell your story?

The power of storytelling is nothing new for any of us… since the beginning of our existence, we have been “storytellers” and through this we create relationships of trust and connection with others.

Madalena Moreira Rato
Jan 11 2021 • 3 min reading

What drives us completely crazy on the internet?

In 2020 we spent a lot more time online browsing thousands of pages from online stores, social networks, websites of all supermarkets to check what hours are open ... I bet I wasn´t the only one! But I'm sure that throughout this year we all went through moments that drove us completely crazy online.

Inês Victorino
Jan 4 2021 • 3 min reading

I already have the new website online, job done. Not!

A website is not a work of art, it is a work in progress, forever!

Madalena Moreira Rato
Nov 30 2020 • 2 min reading

Landing Page 101

Before having your website ready, you need a platform to convert visits and often collect feedback to launch your brand in the digital world. What is a landing page and what are the differences between a website and the landing?

Inês Victorino
Nov 23 2020 • 4 min reading

How to keep your website dynamic and up to date

Keeping the content updated, correct and of interest to the visitor the moment he enters the website is very important for your company's image and online impact.

Madalena Moreira Rato
Sep 14 2020 • 2 min reading

A picture is worth a thousand words

An old saying has it that a picture is worth a thousand words plays a crucial role when it comes to the internet.

Tomás Jacob
Aug 24 2020 • 1 min reading

Have you made your own online store?

“Times change… wills change!” This expression has never been so certain (and with so fast results) as at these times that we are living, and which I believe will have major impact and definitive changes in people's habits.

Madalena Moreira Rato
Aug 17 2020 • 2 min reading

My new hybrid colleagues

In this last year I managed to count on three hybrid colleagues in the team. They are not cars, but very different from the classic programmers.

Inês Victorino
Aug 3 2020 • 2 min reading

Consistency and recurrence are essential in online communication

I am in one of the world’s best destinations, in a mix between enjoying the family and closing a spectacular project in which we have been working for Herdade da Malhadinha Nova and today, while having one of those unforgettable breakfasts, I heard a couple talking in the table beside while checking the daily news in Observador.

Maria Cabral de Sousa
Jul 30 2020 • 1 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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