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Reinforce digital in rebuilding "post" Covid-19

And now how will it be? Covid-19 has changed minds, that's for sure. But what will this “new world” be like after confinement?

We gradually begin to return to a new “normality” for everyone. And we witnessed, in a very short time, to adjustments and re-adaptations to new realities that took us out of our comfort zone, but that at the same time opened so many other doors for us.

Maria Cunha
Jun 1 2020 • 2 min reading

What do your website's statistics say?

Why write a text, record a video, prepare a presentation, if you don't analyze whether the target audience for that content finds you and, even more, after finding you, what do they do? read the article? buy the product? send an email? ...

Madalena Moreira Rato
Apr 20 2020 • 3 min reading

Covid-19 invites you to urgently rethink the Digital Ecosystem of your business and the entire Consumer Journey

We already lived in an era that everything that happened, passed through the internet. But we went to stores and physical offices. Nowadays, and for an indeterminate time, we can only be online. And we believe that, in the future, our mindset will be mostly online, regardless of each generation.

Maria Cunha
Apr 6 2020 • 4 min reading

The world is more digital and people are more human

The past couple of weeks have forced a change that was already being imposed in this world that in a few years made digital important and, in a few days, made it mandatory. We are discovering that it is possible for the world to take on an increasingly digital form and for people to be closer and more human.

Maria Cabral de Sousa
Mar 30 2020 • 5 min reading

The million-dollar question: How to appear on Google’s first page?

Did you know that more than 80% of users who search on google just stick to the first page of search results? For those users, if you do not appear, you do not exist! It is not enough to be online, it is necessary to appear and for that it´s essential to have a good position on Google.

Maria Cabral de Sousa
Mar 2 2020 • 4 min reading

Do I need a website for my business? The answer is YES!

And it´s urgent that you do so.

Maria Cunha
Feb 3 2020 • 2 min reading

Websites or social networks? What’s more important?

When building our digital footprint, we must prioritize the website development, adding then a strategic communication plan on social networks. The opposite isn’t valid, and I explain why.

Maria Cunha
Nov 27 2019 • 3 min reading

Video content on websites: yes or no?

Videos are increasingly relevant content in today's digital context.

Maria Cunha
Nov 20 2019 • 2 min reading

2020 is coming. Are websites still relevant?

Do websites still matter, or will Apps control the mobile world?

Maria Cabral de Sousa
Nov 11 2019 • 1 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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