User experience is shaped by how each visual element, interaction, and design decision influences the perception and understanding of the interface. Graphical user interfaces are not limited to executing tasks and/or operational functions; they serve as a medium for users to explore, process, and assimilate information through cognitive and emotional processes (Van Gorp & Adams, 2012).
Moving Forward: Softway at the Nordic Business Forum 2025
Some events are more than a lineup of talks. They are experiences that shake us, leaving us with fewer certainties and better questions.