User behaviour, and therefore consumer behaviour, is the law and dictates the rules. The increase in the use of mobile devices to surf the Internet has boosted the mobile first strategy in the Communications Departments of all companies, across the board. But is this really the case in all business sectors? Will it always be mobile devices, Kings?

What if I told you that booking a trip, doing your daily shopping or having your calendar organised by a virtual agent could be a new reality?

After a few failed attempts and mismatched plans, typical of the hectic schedule December imposes on us all, I finally managed to watch a film my friend had been recommending for ages.

If there's one thing the evolution of design has taught us, it's that the only constant is change. Every year, new challenges, technologies and perspectives redefine what it means to create effective interfaces and memorable experiences.

2025 is here and we're already missing everything we experienced in 2024. From cooking workshops to paddle tennis matches and some socialising, teamwork is always present among everyone at Softway.

December is always a challenging month at Softway!

As we say goodbye to 2024, it's inevitable to reflect on the technological advances that have shaped this year. We continue to see a remarkable evolution, driven by innovation and the growing demands of users and companies.

Web accessibility is essential to ensure that everyone, regardless of physical, sensory, or cognitive limitations, can effectively use digital resources. For Portuguese businesses, this topic is even more relevant due to the growing digitalisation and the need to create inclusive online experiences.