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The Digital First Impression

A website's landing page should work as a storefront, capable of atracting clients to explore your company.

 

Tomás Jacob
Feb 24 2020 • 2 min reading

Online or offline, always: from people, to people!

The responsibility and the importance of impacting those who find and browse the website of your company is huge!

Madalena Moreira Rato
Feb 17 2020 • 2 min reading

Be or seem to be, that is the question?

In the days we live in it is no longer enough to be, it is necessary to “seem to be” ... showing the world what you are!

Maria Cabral de Sousa
Feb 10 2020 • 2 min reading

Do I need a website for my business? The answer is YES!

And it´s urgent that you do so.

Maria Cunha
Feb 3 2020 • 2 min reading

Websites, the biggest risk isn´t spoiling it ... the biggest risk is to never update it!

A website with static information is not very relevant for those who visit it, nor very relevant for google. There are no miracles, if you don’t invest some time in keeping your site with updated content, why would google give it relevance and show it on the first page?

Maria Cabral de Sousa
Jan 20 2020 • 3 min reading

Websites or social networks? What’s more important?

When building our digital footprint, we must prioritize the website development, adding then a strategic communication plan on social networks. The opposite isn’t valid, and I explain why.

Maria Cunha
Nov 27 2019 • 3 min reading

Video content on websites: yes or no?

Videos are increasingly relevant content in today's digital context.

Maria Cunha
Nov 20 2019 • 2 min reading

2020 is coming. Are websites still relevant?

Do websites still matter, or will Apps control the mobile world?

Maria Cabral de Sousa
Nov 11 2019 • 1 min reading

The importance of sharing news on social networks through your site

If you produce news, papers and newsletters to spread on social networks, be sure to follow a basic rule: link them to your website.

Maria Cabral de Sousa
Nov 4 2019 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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