Keeping the content updated, correct and of interest to the visitor the moment he enters the website is very important for your company's image and online impact.

Over time, we have seen an evolution and change in mentalities, desires, practices and habits, with new technologies being the main reason for this change.

An old saying has it that a picture is worth a thousand words plays a crucial role when it comes to the internet.

I'm a few days away from vacation and I started to think that this year is being a strange time, unlike other times of the year. Nothing can fail and I want to keep everything organized because rest is essential, but I have felt that this “holiday” theme has been a great challenge in the uncertain times in which we live today, a fact that I have never felt before.

In this last year I managed to count on three hybrid colleagues in the team. They are not cars, but very different from the classic programmers.

I am in one of the world’s best destinations, in a mix between enjoying the family and closing a spectacular project in which we have been working for Herdade da Malhadinha Nova and today, while having one of those unforgettable breakfasts, I heard a couple talking in the table beside while checking the daily news in Observador.

If we put the question upside down, we have the answer: why not? why not have a blog to share the best we know how to do? ... and thus, be able to contribute to raise the knowledge of our customers, partners and everyone who read us?

The digital footprint of a company is everything that is online about it, from the official website, to its social networks, all the information published by the brand itself and by other that refer to it: directories, press, employees, competitors, customer reviews ... hashtags … people´s comments.

How can we establish closer relationships with our customers and with our followers, using digital platforms and the tools we have at our disposal?