That is the (big) question! In an increasingly digital world, having a website is no longer an option, but a necessity.
The Pursuit of Simplicity and Cognitive Load Reduction in UX Design
User experience is shaped by how each visual element, interaction, and design decision influences the perception and understanding of the interface. Graphical user interfaces are not limited to executing tasks and/or operational functions; they serve as a medium for users to explore, process, and assimilate information through cognitive and emotional processes (Van Gorp & Adams, 2012).