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Details matter

My path at Softway started around six months ago. It is fair to say I was a little green coming out of college. Although I had some experience freelancing, I still needed to meet the corporate reality of a company. One of the things that impressed me the most was the attention to detail in the projects we developed as a web design and web development company. It was perhaps the biggest adaptation I had to go through so far.

Tomás Jacob
May 4 • 2 min reading

Digital is still a bogeyman

We use and abuse digital, companies feel more than ever that it is time to communicate online with articles on their websites and social networks, with informative newsletters, activating chats and WhatsApp on websites to facilitate communication, creating webinars to share knowledge and more.

Maria Cabral de Sousa
Apr 27 • 3 min reading

What do your website's statistics say?

Why write a text, record a video, prepare a presentation, if you don't analyze whether the target audience for that content finds you and, even more, after finding you, what do they do? read the article? buy the product? send an email? ...

Madalena Moreira Rato
Apr 20 • 3 min reading

Remote leadership in times of crisis

A month has passed since Portugal has gone home and teams became remote at all costs. The web is growing exponentially, and remote leadership was imposed on  a great team that makes new daily commits on websites that demand innovation and communication by the minute.

Maria Cabral de Sousa
Apr 13 • 2 min reading

Covid-19 invites you to urgently rethink the Digital Ecosystem of your business and the entire Consumer Journey

We already lived in an era that everything that happened, passed through the internet. But we went to stores and physical offices. Nowadays, and for an indeterminate time, we can only be online. And we believe that, in the future, our mindset will be mostly online, regardless of each generation.

Maria Cunha
Apr 6 • 4 min reading

The world is more digital and people are more human

The past couple of weeks have forced a change that was already being imposed in this world that in a few years made digital important and, in a few days, made it mandatory. We are discovering that it is possible for the world to take on an increasingly digital form and for people to be closer and more human.

Maria Cabral de Sousa
Mar 30 • 5 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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