“Times change… wills change!” This expression has never been so certain (and with so fast results) as at these times that we are living, and which I believe will have major impact and definitive changes in people's habits.

In this last year I managed to count on three hybrid colleagues in the team. They are not cars, but very different from the classic programmers.

I am in one of the world’s best destinations, in a mix between enjoying the family and closing a spectacular project in which we have been working for Herdade da Malhadinha Nova and today, while having one of those unforgettable breakfasts, I heard a couple talking in the table beside while checking the daily news in Observador.

When you say “my website has a mobile version”, what do you mean? It means that it doesn’t have an error when you visit it? Or it means that it is truly optimized for a great mobile browsing experience?

If we put the question upside down, we have the answer: why not? why not have a blog to share the best we know how to do? ... and thus, be able to contribute to raise the knowledge of our customers, partners and everyone who read us?

The digital footprint of a company is everything that is online about it, from the official website, to its social networks, all the information published by the brand itself and by other that refer to it: directories, press, employees, competitors, customer reviews ... hashtags … people´s comments.

How can we establish closer relationships with our customers and with our followers, using digital platforms and the tools we have at our disposal?

And now how will it be? Covid-19 has changed minds, that's for sure. But what will this “new world” be like after confinement?

We gradually begin to return to a new “normality” for everyone. And we witnessed, in a very short time, to adjustments and re-adaptations to new realities that took us out of our comfort zone, but that at the same time opened so many other doors for us.

Why write a text, record a video, prepare a presentation, if you don't analyze whether the target audience for that content finds you and, even more, after finding you, what do they do? read the article? buy the product? send an email? ...