The digital footprint of a company is everything that is online about it, from the official website, to its social networks, all the information published by the brand itself and by other that refer to it: directories, press, employees, competitors, customer reviews ... hashtags … people´s comments.

How can we establish closer relationships with our customers and with our followers, using digital platforms and the tools we have at our disposal?

And now how will it be? Covid-19 has changed minds, that's for sure. But what will this “new world” be like after confinement?

We gradually begin to return to a new “normality” for everyone. And we witnessed, in a very short time, to adjustments and re-adaptations to new realities that took us out of our comfort zone, but that at the same time opened so many other doors for us.

Being a speaker on virtual stages and webinars without being able to “feel” the audience is not easy! We are all learning and adapting. Speakers and the public are finding their role in this new digital model of online meetings, presentations and events.

Why write a text, record a video, prepare a presentation, if you don't analyze whether the target audience for that content finds you and, even more, after finding you, what do they do? read the article? buy the product? send an email? ...

A month has passed since Portugal has gone home and teams became remote at all costs. The web is growing exponentially, and remote leadership was imposed on  a great team that makes new daily commits on websites that demand innovation and communication by the minute.

We already lived in an era that everything that happened, passed through the internet. But we went to stores and physical offices. Nowadays, and for an indeterminate time, we can only be online. And we believe that, in the future, our mindset will be mostly online, regardless of each generation.

The past couple of weeks have forced a change that was already being imposed in this world that in a few years made digital important and, in a few days, made it mandatory. We are discovering that it is possible for the world to take on an increasingly digital form and for people to be closer and more human.

We, at Softway, decided to overcome this together, being apart. We all continue well! Thankfully! We are not more than 20 and we do not fit the official numbers that impose distance. But as of today, we will work remotely, each one from each home.