Filtrado por SEO Leadership

I already have the new website online, job done. Not!

A website is not a work of art, it is a work in progress, forever!

Madalena Moreira Rato
Nov 30 2020 • 2 min reading

The connection between your site and social media

The goal of posts on social media should always be to bring users to your content.

Tomás Jacob
Nov 9 2020 • 3 min reading

The importance of email marketing

Why is it important to communicate with those who visit your site, with customers, suppliers … via email? How should you do it? What can you communicate?

Madalena Moreira Rato
Oct 12 2020 • 3 min reading

To be a Change Agent

This weekend while having dinner with a friend, we talked about the importance of having change agents in a company. The theme is not new, but it gained more strength this year in which we were forced to rethink companies, redefine processes and reinvent relationships with new ways of communicating that impact the daily lives of people and companies.

Maria Cabral de Sousa
Oct 6 2020 • 3 min reading

How to keep your website dynamic and up to date

Keeping the content updated, correct and of interest to the visitor the moment he enters the website is very important for your company's image and online impact.

Madalena Moreira Rato
Sep 14 2020 • 2 min reading

How will the restart be this year?

I came back from vacation! The beach was left behind and with it the permanent buzz of a family home full of children laughing and running, lunch boxes to prepare, dinners where everyone talks at the same time forcing us to turn off because we can't think of anything else.

Maria Cabral de Sousa
Sep 1 2020 • 2 min reading

Have you made your own online store?

“Times change… wills change!” This expression has never been so certain (and with so fast results) as at these times that we are living, and which I believe will have major impact and definitive changes in people's habits.

Madalena Moreira Rato
Aug 17 2020 • 2 min reading

Let me know what you need from me to be successful in your role

After 18 years of managing people in a web development company, today I am more certain than at the beginning that managing people is not about power! It is about being at their service with guts and pleasure. Understand what they need from me to be successful in their own role.

Maria Cabral de Sousa
Jul 22 2020 • 1 min reading

Should my business have a blog?

If we put the question upside down, we have the answer: why not? why not have a blog to share the best we know how to do? ... and thus, be able to contribute to raise the knowledge of our customers, partners and everyone who read us?

Maria Cunha
Jul 6 2020 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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