Filtrado por SEO Leadership

Myths and Facts: Technical SEO vs Content SEO – Which Is More Important?

When it comes to search engine optimisation (SEO), one question often sparks debate: what matters more – Technical SEO or Content SEO?

Afonso Luís
May 27 2025 • 3 min reading

In a world where content Is king, why Is everyone writing about the same things?

“Content is king.” We’ve heard it so often it almost feels cliché. But in 2025, with AI-generated articles flooding the internet, SEO strategies obsessively chasing keywords, and countless blogs regurgitating the same tips, trends, and “10-step guides,” the question arises: if content is king, why does it all sound the same?

Maria Cabral de Sousa
May 20 2025 • 2 min reading

The Relevance of Email Marketing: still (and always) at the forefront

In a world saturated with notifications, social media, and intrusive advertising, email marketing remains one of the most effective channels for communicating with the right audience. Far from being outdated, it continues to generate concrete results. But how can we prove this relevance? And, more importantly, how do we turn these numbers into strategy? Let’s get to it!

Rafaela Nogueira
Apr 8 2025 • 3 min reading

Women, Work, and Leadership: A Timely Reflection for International Women’s Day

March is a time to celebrate International Women’s Day, reflecting on progress and the ongoing challenges women face in the workplace.

Maria Reis da Cunha
Mar 12 2025 • 4 min reading

Building Bridges - A Path of Closeness and Trust

Trust is the foundation that supports countless decisions we make on a daily basis, often automatically and unconsciously. Every action, choice and relationship we cultivate is intrinsically linked to the decision to trust - be it a process, an idea or a person.

Maria Reis da Cunha
Nov 26 2024 • 2 min reading

The Interview Diaries: 12 Questions with Maria Sousa

Back in our Interview Diaries, today we're presenting a strategic piece of Softway: our CEO. Maria is the embodiment of a leader who is committed to efficiency and to orchestrating the multiple personalities of her team so that the ‘composition’ represents harmony.

Rafaela Nogueira
Nov 5 2024 • 6 min reading

What WebP is and how it improves your site's performance

If you're concerned about the performance of your website, you've probably heard about WebP, an image format that is gaining more and more prominence on the web. But what is WebP, why was it created, and how can it improve your site's performance? 

Pedro Completo
Sep 10 2024 • 2 min reading

The client is always the priority: understanding their needs is fundamental

The client always comes first! Valuing the client means, above all, knowing how to listen, understanding their needs and designing a solution that meets their objectives.

Madalena Moreira Rato
Jul 23 2024 • 3 min reading

The Labor and Laughter

Tomorrow is the day to celebrate Labor Day and we also take the opportunity to celebrate the day of laughter because in reality we cannot dissociate the two.

Pedro Completo
Apr 30 2024 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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