We already lived in an era that everything that happened, passed through the internet. But we went to stores and physical offices. Nowadays, and for an indeterminate time, we can only be online. And we believe that, in the future, our mindset will be mostly online, regardless of each generation.

The past couple of weeks have forced a change that was already being imposed in this world that in a few years made digital important and, in a few days, made it mandatory. We are discovering that it is possible for the world to take on an increasingly digital form and for people to be closer and more human.

Did you know that more than 80% of users who search on google just stick to the first page of search results? For those users, if you do not appear, you do not exist! It is not enough to be online, it is necessary to appear and for that it´s essential to have a good position on Google.

And it´s urgent that you do so.

A website with static information is not very relevant for those who visit it, nor very relevant for google. There are no miracles, if you don’t invest some time in keeping your site with updated content, why would google give it relevance and show it on the first page?

When building our digital footprint, we must prioritize the website development, adding then a strategic communication plan on social networks. The opposite isn’t valid, and I explain why.

Videos are increasingly relevant content in today's digital context.

Do websites still matter, or will Apps control the mobile world?

If you produce news, papers and newsletters to spread on social networks, be sure to follow a basic rule: link them to your website.