Websites, the biggest risk isn´t spoiling it ... the biggest risk is to never update it!

A website with static information is not very relevant for those who visit it, nor very relevant for google. There are no miracles, if you don’t invest some time in keeping your site with updated content, why would google give it relevance and show it on the first page?

Maria Cabral de Sousa
Jan 20 • 3 min reading
Websites, the biggest risk isn´t spoiling it ... the biggest risk is to never update it!

A website that keeps updated sends a message of credibility, dedication, commitment and authority in the information published, to those who visit it. Leaving your company´s website static in terms of content leaves a sense of static dimension of your company in a web world that, by the way, does not stop! It transmits stagnation of the company and disinterest and harms the company both in the image it wants to pass to the market and in google position.

To create a website with an impactful graphic design, mobile responsive and that respects Google's best practices is easy … choose the right web company and a top site is born! The biggest challenge is to keep the website interesting over time, update content, post relevant news and information, update its look using new images or videos.

The biggest risk for a company isn´t to ruin the site by choosing a less impactful image or writing a text too long ... the greatest risk is not to update the site!
Regular publishing of content increases visitors trust and encourages them to come back. Search engines, like google, also value a website that has new content regularly, improving its positioning in search results and its page rank.

An updated website generates more interest, more traffic and more visits. More visits generate more interest, more shares and more relevance in terms of SEO Search Engine Optimization.

We summarize below the three factors that we consider critical to keep your company's website updated:

  1. Have an easy and intuitive backoffice 
    The Backoffice (CMS - content Management system) must be easy to use and intuitive. It must allow adding, editing and deleting contents quickly and without fear. With full autonomy to manage news, team, services, products, blog articles, photos, videos, links, ... without needing any technical knowledge.

    It is important to have a robust Backoffice, which protects you, for example, not allowing you to delete images that are being used, or to spoil the layout of a page because you chose to highlight two articles where before were three.

  2. Plan for updates and be consistent
    More important than publishing new content every day is having a consistent content production so that communication is effective. It has to do with quantity, quality, helpfulness, authority, credibility and legitimacy. Customers love consistency. Repeated and uniform experiences help to establish trust in a company.

  3. Don't be afraid to change!
    A website isn´t an art piece! It is a communication tool that is intended to be dynamic and interactive. A work of art is a finished product. The big difference is that a work of art is a finished product. A website is always a work in progress that must, always, adapt to the demanding market and respond to what users impose.

If you have an easy and robust Backoffice that protects you, and if you are disciplined and consistent with the updates you make to your site, then you will not be afraid to update the site and you will be happy with the evolution of your google position.

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