Start at the beginning: make a good briefing focused on the information you want to share with the web design and web development company that will create your site. A well-done briefing is the first step towards having the right digital positioning and allow your visitors and customers to see you the way you want to be seen!

We all dream of having an article or video go viral, but not everyone can be the "Cristiano Ronaldo" of the internet. We can, however, use a strategy that allows us to create value and relevance in our content.

If you are a Softway customer, you have certainly heard of the XMS backoffice and this article may interest you! If you don't know what XMS is, be sure to read this article ... who knows, we can help you optimize the content management of your website.

Everything that is done well adds value to your business, evasive advertising will only keep your audience away.

Facebook Shops allows you to showcase products, manage inventory and orders, as well as processing payments.

I was far from imagining the growth that this platform would have in all sectors of our lives.

The biggest secret of your business is knowing how to take advantage of what others haven't even thought about.

We want it to be physical, in person and full of hugs! We want to be able to unwrap gifts together and laugh at the same table. But will Christmas be remote this year?

This weekend while having dinner with a friend, we talked about the importance of having change agents in a company. The theme is not new, but it gained more strength this year in which we were forced to rethink companies, redefine processes and reinvent relationships with new ways of communicating that impact the daily lives of people and companies.