Everything that is done well adds value to your business, evasive advertising will only keep your audience away.

Facebook Shops allows you to showcase products, manage inventory and orders, as well as processing payments.

I was far from imagining the growth that this platform would have in all sectors of our lives.

The biggest secret of your business is knowing how to take advantage of what others haven't even thought about.

We want it to be physical, in person and full of hugs! We want to be able to unwrap gifts together and laugh at the same table. But will Christmas be remote this year?

This weekend while having dinner with a friend, we talked about the importance of having change agents in a company. The theme is not new, but it gained more strength this year in which we were forced to rethink companies, redefine processes and reinvent relationships with new ways of communicating that impact the daily lives of people and companies.

Almost no platform online runs without costs, so if the service is free then you are the product.

Over time, we have seen an evolution and change in mentalities, desires, practices and habits, with new technologies being the main reason for this change.

I came back from vacation! The beach was left behind and with it the permanent buzz of a family home full of children laughing and running, lunch boxes to prepare, dinners where everyone talks at the same time forcing us to turn off because we can't think of anything else.