An interested user is a potential client

Despite the diversity of existing channels, the website continues to be the showcase par excellence for many companies to promote their products and services and, therefore, a powerful tool for attracting new business.

Madalena Moreira Rato
Jun 22 2021 • 2 min reading

Increase your company's digital competitiveness

It seems increasingly evident that companies with a higher degree of digital maturity have better results and are more competitive (*).

Maria Cunha
Jun 15 2021 • 2 min reading

What is the perfect formula for your institutional website?

Do you have a company and want to make your mark in the digital world? Having a good website that conveys your positioning, credibility and generates trust is undoubtedly an essential part of this path to success! This is true for all types of companies, from SMEs to large business groups, a good digital positioning will promote growth and is undoubtedly a gateway for visitors and potential customers.

Inês Victorino
Jun 8 2021 • 3 min reading

Make sure your website is fast and optimized on the web

What is the main factor that determines the success of online businesses? Optimizing the performance of your website, after all a poor performance in the speed and fluidity of your business on the web can mean bad results in your online business. While your visitors wait for the slow loading of web pages, they search for other alternatives, impatience is a digital virtue!

João Amador
Jun 1 2021 • 2 min reading

How to create relevant digital content?

We all dream of having an article or video go viral, but not everyone can be the "Cristiano Ronaldo" of the internet. We can, however, use a strategy that allows us to create value and relevance in our content.

Pedro Completo
May 25 2021 • 2 min reading

Facilitate contact through your website

Take advantage of every visit for potential business! Never forget, on the Internet, your office is open 24/7.

Madalena Moreira Rato
May 18 2021 • 2 min reading

Does the number of clicks matter on websites?

What will be the ideal number of clicks until you reach a service, make a purchase, leave an email, fill out a form, or even get in touch directly through your website?

Maria Cunha
May 11 2021 • 3 min reading

Book your hotel website now

Do you already know what you need to have more reservations at your hotel? Your website is the perfect window to improve the conversion rate of virtual visitors to guests. In this article is everything you need to know ...

Inês Victorino
May 5 2021 • 3 min reading

What is the real purpose of your website? Focus on the goal!

You can and should outsource the execution of your website to specialists in digital strategy, but don't let others define the ultimate goal of your website. You know your company, the greatest strengths and difficulties of your brand, so you must define the goal and the direction.

Maria Cabral de Sousa
Apr 27 2021 • 4 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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