The importance of good feedback: how can I give feedback to a web designer?

Clear and constructive feedback is essential to the success of any web design project. As a client, your input shapes the direction and outcome of your website and effective communication with the team or web designer ensures that your vision is translated into an engaging and functional digital experience, as well as achieving the results you want.

Rita Russo
Apr 16 2024 • 2 min reading

Conducting the Digital Symphony: How to conduct the orchestra of website development

In the week leading up to Easter, I had the privilege of attending a performance of Bach's masterpiece, the "St. John Passion," by the Gulbenkian Orchestra and Choir. As I immersed myself in this three-hour masterpiece, my mind began to wander. Observing how the conductor led the orchestra and choir, an apparently absurd comparison began to form: "Is it possible to find similarities between conducting a symphony and developing websites?"

Maria Reis da Cunha
Apr 9 2024 • 3 min reading

Softway Book Club: “Don’t make me think” by Steve Krug

It’s the year 2000. Mobile phones still have antennas, self-respecting people all carry around a Discman, Microsoft has just launched Windows 2000, Bill Clinton is president of the United States, and Moby has captured the zeitgeist of the new millennium with Natural Blues, which plays incessantly on the radio. Meanwhile, Lewis Carroll's Alice in Wonderland has just metamorphosed into the cult film The Matrix, and Steve Krug, our author, has just published the first edition of his book "Don't Make Me Think”.

Marta Guimarães Ferreira
Apr 2 2024 • 3 min reading

The Interview Diaries: 10 Questions with Pedro

The Interview Diaries is back to introduce our team, and today we bring you Pedro.

Madalena Moreira Rato
Mar 26 2024 • 4 min reading

From HTML to AI: The evolution of Web Development

Web development has undergone a remarkable evolution since its inception, tracing a transformative journey from static, text-heavy pages to the dynamic, immersive experiences we find today. As we find ourselves at the intersection of technology and creativity, the future holds promises of unprecedented interactivity, accessibility and innovation.

João Amador
Mar 20 2024 • 3 min reading

Shaping the future: The influence of women in graphic design and technology

Last week we celebrated International Women's Day and we want to take this opportunity to highlight two exceptional women who, through their ingenuity and vision, have made a decisive contribution to shaping the landscape of graphic design and technology.

Rita Russo
Mar 12 2024 • 2 min reading

2024 we are ready!

Last week we had our annual event: wrap-up 2023 and sharing vision for 2024. It's always good when we come together to analyze the path we've taken so far and align the future.

Maria Cabral de Sousa
Mar 5 2024 • 2 min reading

Charles Darwin and the Psychology of Colour in Website Design: the Influence of Colour on Human Behaviour

Ever since school, we've been aware that Charles Darwin was one of the greatest scientists in history, having revolutionised the field of biology with his theory of evolution. But do you know how Darwin is related to websites design? Could his theory be closely linked to colour psychology in modern websites design?

Maria Reis da Cunha
Feb 20 2024 • 2 min reading

Web Design Trends in 2024

In a constantly evolving digital world, website design trends are always changing, and if in some ways they are ephemeral, they also become permanent foundations. In this dynamic scenario, trends are not just whims, but valuable clues that reveal the trajectory for the future. When exploring web design trends for 2024, it is crucial to look for how form and function intertwine and which trends are most likely to last.

Pedro Completo
Feb 13 2024 • 3 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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