Human to Human (H2H) Marketing and the new business orientation

There is an increasingly growing and evident trend, cutting across B2B and B2C marketing, called H2H. This human-to-human marketing represents the concept behind any industry, business, or consumer...it is person-to-person oriented, and centers on building long-term, trusting relationships between companies and their customers.

Maria Cunha
Jan 25 2022 • 2 min reading

The impact of having pages of your site deindexed

According to Google, the pages of your site will be deindexed if they are down for a few days, no longer appearing in search results. Learn how to avoid this deindexing, the possible impacts of it on your search engine positioning, and the consequent impact on your site traffic and your business.

João Amador
Jan 18 2022 • 2 min reading

Dark Mode Websites - What it is? And how does it work?

Dark Mode, nowadays, is everywhere. Some brands justify the use of dark mode as something that makes our concentration easier while we are working, that extends the battery life of our devices and and doesn’t tire our eyes so much. But what is really the Dark Mode and how does it work?

Rita Russo
Jan 11 2022 • 2 min reading

It is not enough to know... you have to show that you know!

All the evolution of the world and, in particular, the web, leads us to an exponential growth of informed, demanding visitors who know what they want and what they are looking for.

Madalena Moreira Rato
Jan 4 2022 • 2 min reading

2021 Web Design Wrap-up

A New Year approaches and with its arrival we thought the time had come to do a web design wrap up of the 6 trends that left a mark in 2021.

Marta Guimarães Ferreira
Dec 28 2021 • 5 min reading

A 100% Authentic Christmas 0% Digital

Softway’s Christmas this year was both simple and great. It reminded us that sharing an exquisite meal, filled with laughter and fine wine is one of life’s greatest joys.

Maria Cabral de Sousa
Dec 21 2021 • 1 min reading

The end of the paradigm in image optimization for the web

Image optimization has always been one of the most relevant aspects in developing a website and sometimes it can require some difficult decisions. How much quality should be sacrificed in the name of a lighter file size?

Pedro Completo
Dec 14 2021 • 1 min reading

Micro sites, the ideal strategy to highlight your product

Microsites are a digital marketing strategy that focuses on creating pages built for a specific purpose, namely highlighting a product, service, or event that your company is promoting.

João Amador
Dec 7 2021 • 2 min reading

With the Black Friday craze, the craze for acceptance of Cookie Policy on websites is accentuated

This week I took advantage of Black Friday on some websites, and came across the, increasingly evident, trend of customization of cookie bars on websites.

Maria Cunha
Nov 30 2021 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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