An interested user is a potential client

Despite the diversity of existing channels, the website continues to be the showcase par excellence for many companies to promote their products and services and, therefore, a powerful tool for attracting new business.

Madalena Moreira Rato
Jun 22 2021 • 2 min reading
An interested user is a potential client

This is why it is so important to keep a constant focus on increasing the conversion rate of visitors and the level of engagement with potential clients.

In this context, we talk about the important 3:30:3 rule! This rule tells us that you have:
3 seconds to grab the user's attention
30 seconds to engage them
3 minutes to gain their trust
and then convert the user into some action (like getting in touch, making an online purchase, ...).

When the user enters the website, in the first 3 seconds of navigation he will have time to see little more than a strong image, a claim, a highlight or the beginning of a video that can hold his attention. This is why it is so important to choose captivating photos or videos, to be clear in your choice of words, and to make sure that the site as a whole mirrors the DNA of the company.

If you succeed in captivating him in these 3 seconds, it is likely that he will stick around for the next time slot, the 30 seconds! So, you must take the opportunity to show him more content, oriented to his business. It is very important that the site, through its content, answers questions such as: what is the problem you want to solve? What solution do you have to present? And how can the visitor get in touch with your company?

If the user keeps browsing the website, you have the next 3 minutes to convince him to make the decision to contact you. At this point it is important to show more information, which helps to create trust and proximity, well developed content such as: about us, videos, articles, case studies, description of services, ... will help a lot in this phase.

Throughout these pages, you should bet on call to action, in an elegant and fluid way, so that you can take advantage of the user's enthusiasm and facilitate the decision to contact you.

Who knows, after these 3 minutes, you may have just won the business of the year!

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