Is book reading a lost tradition? Why has the convenience of the internet made us lose one of our greatest pleasures?

This issue has been frequent and a common denominator when talking with different people, both clients and friends.

Design will always be connected to world events and there is no doubt that the economic, emotional and political impact of COVID-19 has shaken most of the people around us.

Why is it important to communicate with those who visit your site, with customers, suppliers … via email? How should you do it? What can you communicate?

This weekend while having dinner with a friend, we talked about the importance of having change agents in a company. The theme is not new, but it gained more strength this year in which we were forced to rethink companies, redefine processes and reinvent relationships with new ways of communicating that impact the daily lives of people and companies.

Almost no platform online runs without costs, so if the service is free then you are the product.

Now more than ever, we spend our attention on the internet, from social networks, streamings, videos to websites. We use everything that can to entertain us in these different times that we live. On average an adult spends about 2 hours daily on his smartphone. After the quarantine, most went up to almost 4 hours on social networks, websites all over the internet and emails.

Keeping the content updated, correct and of interest to the visitor the moment he enters the website is very important for your company's image and online impact.