Putting the customer first doesn´t mean that customers are always right. It means listening to what he says but being able to understand what he needs.
Websites, the biggest risk isn´t spoiling it ... the biggest risk is to never update it!
A website with static information is not very relevant for those who visit it, nor very relevant for google. There are no miracles, if you don’t invest some time in keeping your site with updated content, why would google give it relevance and show it on the first page?