You can and should outsource the execution of your website to specialists in digital strategy, but don't let others define the ultimate goal of your website. You know your company, the greatest strengths and difficulties of your brand, so you must define the goal and the direction.

If you are a Softway customer, you have certainly heard of the XMS backoffice and this article may interest you! If you don't know what XMS is, be sure to read this article ... who knows, we can help you optimize the content management of your website.

In these uncertain times, when no one can predict whether a new wave of Covid-19 is coming, I feel that we have been developing greater control over our actions, whether in buying habits, financial expenses, or even in our plans and ambitions for the future.

As I already had the opportunity to write in a previous post, a website is not a work of art, it is a work in progress, forever!

Do you own a restaurant and is it time to invest in a website? Here is the perfect recipe to create an amazing website and to cry for more for any restaurant.

Translating your website is an efective way to boost your search engine results outside your country, as well as increase sales for the global market.

Hiring a digital agency to build your website or online store should not be seen as an expense, but as an investment that enables your business to grow and increases profitability.

Everything that is done well adds value to your business, evasive advertising will only keep your audience away.