"A chain is only as strong as its weakest link" is the quote that better ilustrates the secret to cybersecurity. Every collaborator of your company should know, and more importantly understand, the processes and techiniques to protect your company from cyber threats.

Every day we browse many websites according to our needs, sometimes in just a few minutes we have entered 20 pages and haven't found what we needed. Why? In this article I highlight 6 practices to help the user experience.

The digital footprint of a company is everything that is online about it, from the official website, to its social networks, all the information published by the brand itself and by other that refer to it: directories, press, employees, competitors, customer reviews ... hashtags … people´s comments.

How can we establish closer relationships with our customers and with our followers, using digital platforms and the tools we have at our disposal?

And now how will it be? Covid-19 has changed minds, that's for sure. But what will this “new world” be like after confinement?

We gradually begin to return to a new “normality” for everyone. And we witnessed, in a very short time, to adjustments and re-adaptations to new realities that took us out of our comfort zone, but that at the same time opened so many other doors for us.

Digital meetings are multiplying, digital platforms are already chosen and the adherence to this new way of “working together” proved to be impressive. But what impresses me the most is that Portuguese changed their behavior and, in a country where arriving late is the norm, they became the masters of punctuality.

Being a speaker on virtual stages and webinars without being able to “feel” the audience is not easy! We are all learning and adapting. Speakers and the public are finding their role in this new digital model of online meetings, presentations and events.

During my life as a creative person I never tried to work away from my team, I found that creativity is something that is not easy with isolation. Creatives struggle with current events and almost make us "sofa dreamers".