How can we establish closer relationships with our customers and with our followers, using digital platforms and the tools we have at our disposal?

Being a speaker on virtual stages and webinars without being able to “feel” the audience is not easy! We are all learning and adapting. Speakers and the public are finding their role in this new digital model of online meetings, presentations and events.

During my life as a creative person I never tried to work away from my team, I found that creativity is something that is not easy with isolation. Creatives struggle with current events and almost make us "sofa dreamers".

A month has passed since Portugal has gone home and teams became remote at all costs. The web is growing exponentially, and remote leadership was imposed on  a great team that makes new daily commits on websites that demand innovation and communication by the minute.

Last week was tough and challenging, but full of energy. It was a pride to see our team united remotely in the most challenging multitasking of our lives that gathered work, family, study, following the news, managing anxieties, responding quickly, keeping up and resolving.

In 2020, we continue to look for the best possible user experience on our websites, this experience can be perfected by avoiding some issues detailed below. 

We, at Softway, decided to overcome this together, being apart. We all continue well! Thankfully! We are not more than 20 and we do not fit the official numbers that impose distance. But as of today, we will work remotely, each one from each home.

A website's landing page should work as a storefront, capable of atracting clients to explore your company.

In the days we live in it is no longer enough to be, it is necessary to “seem to be” ... showing the world what you are!