Filtrado por Customer service Leadership

The key role of strategy in web projects

In today's fast-paced digital world, web projects are becoming increasingly complex and demanding. From user friendly interface design to constantly evolving content management, the success of a project depends on more than just state-of-the-art tools like the new AI technologies that have emerged. It is imperative to have a solid strategy and structure that can withstand sudden changes and adapt to the dynamic nature of the web.

Pedro Completo
Jun 6 2023 • 2 min reading

The importance of a good briefing as the starting point for a new website

A clear, concise, complete and well-structured briefing is the starting point for an effective digital strategy, especially when it comes to the creation of a corporate website. It is key to guiding the team responsible for the project and ensuring that all the client's expectations are guaranteed.

Rafaela Nogueira
May 10 2023 • 2 min reading

When making a new website, be sure to ask "Why?”

No matter the communication channel, this interrogative adverb must always be present. The innate curiosity of human beings is fundamental in the evolution of the business world. And now, you may ask yourself: “Why read this article?”, ‘so that you no longer refuse the whys in your life’.

Tânia Frade
Apr 4 2023 • 3 min reading

5 things you can do to improve social media reach

Social media reach is an important metric for businesses and organizations of all sizes. It’s the measure of how many people have seen your content, and it’s an important indicator of how effective your social media campaigns are. In this blog post, we’ll look at why social media reach is important, how you can increase it, and some tips to help maximize your reach. 

Pedro Completo
Jan 17 2023 • 2 min reading

Digital Marketing with "The Golden Circle" at the center

Portuguese companies invest millions in digital marketing strategies to make their products and services reachable to their target. The result of this promotion can be exponential if authenticity and purpose are at the heart of the strategy. That's what attracts and engages.

Maria Cabral de Sousa
Dec 13 2022 • 2 min reading

Electronic Greeting Card Day

Today we celebrate the International Electronic Card Day.

Pedro Completo
Nov 29 2022 • 2 min reading

This Christmas, build your online reputation

The festive season is upon us, and so is shopping for the festivities. This period has always been a cause for joy for brands and retailers, as along with hot chocolate warming up in winter, consumption, and the market are also heated up.

João Amador
Nov 15 2022 • 2 min reading

We are made of People

Companies are made of people, and we love each one of ours!

Maria Cabral de Sousa
Oct 26 2022 • 1 min reading

Innovation versus Efficiency

Innovation is not efficient but without it wouldn’t be possible to make processes more efficient. How does this work?

Pedro Completo
May 3 2022 • 1 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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