Filtrado por CMS Content Manage System Customer service UI / UX SEO

What do your website's statistics say?

Why write a text, record a video, prepare a presentation, if you don't analyze whether the target audience for that content finds you and, even more, after finding you, what do they do? read the article? buy the product? send an email? ...

Madalena Moreira Rato
Apr 20 2020 • 3 min reading

Remote leadership in times of crisis

A month has passed since Portugal has gone home and teams became remote at all costs. The web is growing exponentially, and remote leadership was imposed on  a great team that makes new daily commits on websites that demand innovation and communication by the minute.

Maria Cabral de Sousa
Apr 13 2020 • 2 min reading

Covid-19 invites you to urgently rethink the Digital Ecosystem of your business and the entire Consumer Journey

We already lived in an era that everything that happened, passed through the internet. But we went to stores and physical offices. Nowadays, and for an indeterminate time, we can only be online. And we believe that, in the future, our mindset will be mostly online, regardless of each generation.

Maria Cunha
Apr 6 2020 • 4 min reading

The world is more digital and people are more human

The past couple of weeks have forced a change that was already being imposed in this world that in a few years made digital important and, in a few days, made it mandatory. We are discovering that it is possible for the world to take on an increasingly digital form and for people to be closer and more human.

Maria Cabral de Sousa
Mar 30 2020 • 5 min reading

Now more than ever the web is the only gateway to your business

Last week was tough and challenging, but full of energy. It was a pride to see our team united remotely in the most challenging multitasking of our lives that gathered work, family, study, following the news, managing anxieties, responding quickly, keeping up and resolving.

Madalena Moreira Rato
Mar 23 2020 • 2 min reading

6 mistakes to avoid in webdesign

In 2020, we continue to look for the best possible user experience on our websites, this experience can be perfected by avoiding some issues detailed below. 

Inês Victorino
Mar 16 2020 • 2 min reading

The million-dollar question: How to appear on Google’s first page?

Did you know that more than 80% of users who search on google just stick to the first page of search results? For those users, if you do not appear, you do not exist! It is not enough to be online, it is necessary to appear and for that it´s essential to have a good position on Google.

Maria Cabral de Sousa
Mar 2 2020 • 4 min reading

The Digital First Impression

A website's landing page should work as a storefront, capable of atracting clients to explore your company.

 

Tomás Jacob
Feb 24 2020 • 2 min reading

Online or offline, always: from people, to people!

The responsibility and the importance of impacting those who find and browse the website of your company is huge!

Madalena Moreira Rato
Feb 17 2020 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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