This weekend while having dinner with a friend, we talked about the importance of having change agents in a company. The theme is not new, but it gained more strength this year in which we were forced to rethink companies, redefine processes and reinvent relationships with new ways of communicating that impact the daily lives of people and companies.
The importance of email marketing
Why is it important to communicate with those who visit your site, with customers, suppliers … via email? How should you do it? What can you communicate?