Welcome to our feature, launched in September, where we share an exclusive conversation with each member of the Softway team.

About a month ago, I took my first steps as a Project Manager at Softway. In this short period of time, I encountered an unique culture that surprised and inspired me. Not only because of the welcoming work environment, but also because of the concept of leadership that is informally practiced on a daily basis.

"When you're working with a client, you're working with people. They have feelings, they have needs, that change from day to day".

Softway is made up of people, so we thought we'd let you know another side of our team.

Softway is made up of people, so we thought we'd let you know another side of our team.

We close the shutters, take down the awnings, pack our bags, switch off the gas and water, look back one last time, in a gaze that in seconds is flooded with the happy memories of another summer gone by.

Last week, our team gathered for a team building event where, unexpectedly, we turned into eagles, kites, doves, and owls. We had a great time, filled with laughter and an overwhelming sense of joy!

A clear, concise, complete and well-structured briefing is the starting point for an effective digital strategy, especially when it comes to the creation of a corporate website. It is key to guiding the team responsible for the project and ensuring that all the client's expectations are guaranteed.

No matter the communication channel, this interrogative adverb must always be present. The innate curiosity of human beings is fundamental in the evolution of the business world. And now, you may ask yourself: “Why read this article?”, ‘so that you no longer refuse the whys in your life’.