In a recent Softway blog article we talked about the importance of emotions in a company's digital strategy and how storytelling plays a central role in creating memorable bonds in the consumer's mind towards a given brand.
In a recent Softway blog article we talked about the importance of emotions in a company's digital strategy and how storytelling plays a central role in creating memorable bonds in the consumer's mind towards a given brand.
When Softway people get together, working, analysing the path we've made together and thinking about the future, playing pool and even in the Immersive Theatre, success is guaranteed!
Starting a new job as a Full-Stack Web Developer is an exciting but overwhelming experience. You want to get up to speed quickly and contribute to the company’s mission of developing high-quality websites for clients. However, there are many things to learn, from understanding the company culture to getting familiar with the technology stack and coding standards.
Last week Softway's development team attended Laracon EU 2023, an annual conference for developers and web professionals using the PHP Framework: Laravel. This conference was held in several cities around the world, this year it took place in Lisbon and brought with it names like Taylor Otwell, Jeffrey Way, Freek Van der Herten, among others, and allowed our team to interact with them and listen to them live.
The structure of a website is fundamental, since it is this that will determine how long a user will stay on your site. A good structure makes access to content and information quick and effective - and in addition, makes a site properly optimized for search engines (SEO).
The Collins Dictionary defines white space as "the portions of a printed page that lack text, illustrations, etc. and are therefore blank". This definition refers to a printed page, however, the concept also applies seamlessly to a webpage.
We've arrived in 2023! The beginning of a new year is an ideal time to re-evaluate your website and plan modifications that will optimize your business results.
Black Friday is approaching and with it comes a great opportunity for companies to increase their revenues. A good campaign for this time is based on a well-structured marketing strategy activated in multi-channels, with a predominance of digital. In this context, your website contributes a lot to a successful Black Friday by attracting new leads and converting them into business.
The festive season is upon us, and so is shopping for the festivities. This period has always been a cause for joy for brands and retailers, as along with hot chocolate warming up in winter, consumption, and the market are also heated up.
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