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URLs an important point in your digital strategy

URLs are an important element in creating web pages and defining the purpose and place of your pages. However, many people do not know the different parts that make up a URL, nor the best practices for creating them.

João Amador
Jun 29 2022 • 2 min reading

How to keep your website visitors loyal

We are all aware that it is so important to keep your site's regular visitors loyal, as it is to attract new ones. Retaining users is essential to boost your business growth through web organic presence and promote engagement with your brand, your content, and the value you add to the market.

Rita Russo
Jun 8 2022 • 2 min reading

Typographic personalities and their application in the digital world

“All typefaces are historical” Jonathan Hoefler

Marta Guimarães Ferreira
May 10 2022 • 4 min reading

NFT, the emerging future!

You've probably come across the term NFT several times in recent times, the acronym that stands for Non-Fungible Token has been voted word of the year by Collins Dictionary, with a meteoric growth in its use of over 11,000% by 2021. The main reason for this increase is that last year NFTs generated $23 billion in trading, as per the Dapp Industry Report 2021, and everyone seems to want to know how to enter this market.

João Amador
Apr 26 2022 • 3 min reading

Pros and cons of the so-called Single-Page Website

When you think about having an online presence or renewing your digital strategy, you should consider which solution is best for your business. Often a question immediately arises: “Should you choose a multi-page website or single-page website?"

Madalena Moreira Rato
Apr 5 2022 • 3 min reading

Immersive virtual exhibitions: Where art and web meet.

Once more the Portuguese proverb “a necessidade aguça o engenho”, which in broader terms, translates to “necessity is the mother of invention”, stands the test of time. The COVID pandemic, and its subsequent lockdowns forced the modern world to change its modus operandi.

Marta Guimarães Ferreira
Mar 29 2022 • 2 min reading

5 “classic” web design mistakes

The success of a website is linked to several factors, but the one who draws our attention the most is its design. The main webdesign’s challenge is to always be at the service of usability, it is very important for a website to be intuitive, fast and easy to use, as this is the key to the success of any interface that increases user engagement and permanence rate on the site.

Rita Russo
Mar 22 2022 • 2 min reading

Why is differentiated content so important today?

Over the past few decades, the entertainment industry has been divided into segments. We had big movie companies, big music and video game brands. And each segment was unique, not only because of the way their products were consumed, but also because of the great technological limitations of the time.

João Amador
Mar 15 2022 • 2 min reading

5 signs that your website is well done!

Having a good online presence goes much further than simply having a website.

Madalena Moreira Rato
Feb 22 2022 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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