Do you already know what you need to have more reservations at your hotel? Your website is the perfect window to improve the conversion rate of virtual visitors to guests. In this article is everything you need to know ...

If you are a Softway customer, you have certainly heard of the XMS backoffice and this article may interest you! If you don't know what XMS is, be sure to read this article ... who knows, we can help you optimize the content management of your website.

Hiring a digital agency to build your website or online store should not be seen as an expense, but as an investment that enables your business to grow and increases profitability.

Everything that is done well adds value to your business, evasive advertising will only keep your audience away.

We know that selling your products online is already the present and the future of any business.

To prepare your store's business model, it is very important to pay attention to a set of themes and decisions that will influence (and a lot!) Your success.

Facebook Shops allows you to showcase products, manage inventory and orders, as well as processing payments.

I was far from imagining the growth that this platform would have in all sectors of our lives.

The power of storytelling is nothing new for any of us… since the beginning of our existence, we have been “storytellers” and through this we create relationships of trust and connection with others.

In 2020 we spent a lot more time online browsing thousands of pages from online stores, social networks, websites of all supermarkets to check what hours are open ... I bet I wasn´t the only one! But I'm sure that throughout this year we all went through moments that drove us completely crazy online.