With the arrival of a new year, it's time to look back on the good times we had as a team throughout 2023.

Christmas is a special time, full of light, traditions, and unique moments. This year, once again, we had dinner together [toasting and laughing out loud] and exchanged gifts chosen for each one.

Softway is made up of people, so we thought we'd let you know another side of our team.

You already know that we make websites, that we're creative, innovative and technologically rigorous, ... now we want you to get to know us not only for what we do, but also for who we are, and so we decided to venture into this new format, where we interview each other, without filters.

Welcome to our feature, launched in September, where we share an exclusive conversation with each member of the Softway team.

About a month ago, I took my first steps as a Project Manager at Softway. In this short period of time, I encountered an unique culture that surprised and inspired me. Not only because of the welcoming work environment, but also because of the concept of leadership that is informally practiced on a daily basis.

Softway is made up of people, so we thought we'd let you know another side of our team.

Softway is made up of people, so we thought we'd let you know another side of our team.

We close the shutters, take down the awnings, pack our bags, switch off the gas and water, look back one last time, in a gaze that in seconds is flooded with the happy memories of another summer gone by.

SEO (Search Engine Optimisation) is increasingly important in analysing your website statistics, measuring performance and setting conversion goals. There are several technical terms used when talking about these digital performance analysis metrics, which we will clarify in this article.