In the week leading up to Easter, I had the privilege of attending a performance of Bach's masterpiece, the "St. John Passion," by the Gulbenkian Orchestra and Choir. As I immersed myself in this three-hour masterpiece, my mind began to wander. Observing how the conductor led the orchestra and choir, an apparently absurd comparison began to form: "Is it possible to find similarities between conducting a symphony and developing websites?"

The Interview Diaries is back to introduce our team, and today we bring you Pedro.

Last week we had our annual event: wrap-up 2023 and sharing vision for 2024. It's always good when we come together to analyze the path we've taken so far and align the future.

We like to showcase another side of our team and demonstrate how each person's personality contributes to the fun dynamics we have every day. So today, we return to our The Interview Diaries, this time featuring Vasco.

That online presence is a relevant factor for the success of any brand is indisputable. The question that sparks heated discussions in strategy, communication, and marketing teams is: "Where to invest more: in the website or in social media?"

Each approach has its advantages and disadvantages, and understanding the peculiarities of different channels is essential to balance investment with an effective digital strategy.

In this article, we will delve into the life and achievements of Steve Jobs, with a focus on key lessons that entrepreneurs and individuals can learn from his remarkable journey, the creator of the iconic Apple Macintosh, a milestone in the history of technology, which will be 40 years since its launch tomorrow, January 24th.

Welcome to the behind-the-scenes of Softway! Softway is made up of people, and therefore, we thought it fitting to introduce you to another side of our team.

With the arrival of a new year, it's time to look back on the good times we had as a team throughout 2023.

Christmas is a special time, full of light, traditions, and unique moments. This year, once again, we had dinner together [toasting and laughing out loud] and exchanged gifts chosen for each one.